When Vision collides with Reality

Awhile back I began a year-long quest to answer the question: What kind of impact does a high ranking website have, alongside very focused Social Media Marketing campaign and an assortment of FREE Offers?

VISION:

I wanted to test a theory that providing valuable information at a website and sharing it with lots of fans on Social Media would exponentially pay off – the number of people in my sales funnel would not only double, and I would convert prospects into clients.

The end goal was to build an Internet Marketing business, where my clients would pay for me to market the businesses.

Actions taken to achieve VISION:

Set up a website to host my Internet marketing Tips, post 7 new content seven times a week.
Set up Social Media pages to promote the website and my business.
Establish a marketing budget to get LIKES, followers and connections to social media sites.
Schedule Posts at all of my social media sites once a day.

REALITY:

All of the above activities have so far paid off… to a degree.

The website is up and getting about 20 – 50 visitors a day.
I have a significant number of subscribers to my newsletter.
The prospects that I convert to clients have me set up their websites and social media, create content, and reach out to their target markets.
I am building automated lead generation systems, advertising at Facebook and Google, and then incubate the leads with an automated email system.

So, here we are, and it’s time to adjust my VISION:

Instead of creating 7 new blogs a week, I will create at least four and sometimes five.
I have set up a schedule to accomplish 1 post a day to all of my social networking sites. Instead of trying to do it all in one sitting, I spend about an hour a day, 5 days a week.
And, since what my clients want is websites, social networking and custom content, those are the services I am providing.
And, I have added something new to my social networking arsenal – Instagram marketing.

Sometimes you just have to go with the flow… For now, I am just adjusting to the needs of my clients, while at the same time focusing on the VISION… long-term.

February 26, 2026

Internet Marketing Ideas; Building a Brand; Steps 1, 2

Did you know that today’s average consumer faces a barrage of up to 3,000 advertising and promotional messages every single day? And, did you know that a brands is a promise that you make to your clients? The fact is, branding is the process of developing consumer beliefs and perceptions that are accurate and in align with what you want your brand to be.

Step 1 – Market Research

You have to figure out which people are most likely to want what you’re selling.

Who they are
Where they are
How they’re best reached by media
What kinds of messages or offers will motivate them to buy
What kind of buying experience will make them satisfied and loyal to your brand

NOTE: If this is a new product or service, describe the customer most apt to buy from you.

1. Ask yourself what your ideal customer looks and acts like

Mapping out geographics – Gather information off business cards, invoices, or your sales records.
Detailing demographics: gender, age, income, ethnic info (languages)
Behavioral patterns: outside interests and beliefs, where they are likely to congregate

2. What needs and desires are your customers trying to fill when they purchase your product or service

What motivates your customers purchase decisions; design, quality, prestige, luxury, easy fixes
How do customers approach your business; phone, mail, online, recommendation, referrals
How do customers purchase your products: impulse, careful consideration, cash payments

3. What sets ideal customer apart

Do your most ideal customers buy the same kinds of products with similar options
Do they buy because of the prestige or expertise associated with your product or service
What attributes of your product or service do you think your customers value most highly
How does your ideal customer buy; on impulse, in bulk, on sale, special offers

4. Focus on contact signals

Where are your inquiries coming from; emails, phone calls, social networking sites
Which of your marketing contacts work and which don’t; email, social networking, direct marketing
Follow up on inquiries and contacts and find out what and where they purchased

5. Why Customers Buy from You

What does your business do best
What do customers buy most from your business
What aspect of your business gets the most attention
What services do you offer or promise that your competitors don’t

6. Sell what people are buying

What web pages are they visiting
What marketing materials do they respond to
What products or services are selling consistently

7. Other places to go for facts and information

Visit the web pages of your competitors, check out their demographics
Search organizations that serve your industry; statistics, geographics, demographics
Join industry networks, groups, forums

Start with passion and build from there. If your brand doesn’t have heart and soul in it, no amount of research will make it work. Sometimes you have to go with your gut;

Steve Jobs, vision to build personal computers
Walt Disney, started with cartoons, built recreation parks
Martha Stewart, started catering, national example of good taste & style

Step 2.- Positioning your Brand

Positioning is the process of finding an unfulfilled want or need in your customer’s mind and filling it with a distinctively different and ideally suited offering.

1. Finding a position of your own

Fulfill an unfilled need – find an itch and scratch it
Specialize to create a new market niche
Transform an established solution; computers to laptops, books to eReaders
Discovering an all-new solution; like an invention

2. Figuring out what you do better than anyone else

USP – Unique Selling Proposition, or Point of Difference
Deciding which customers you serve best
Avoid copying someone else, find your own position by filling an unfilled need.

3. Write a positioning statement describing your product or service, your market, and the point of difference that sets you apart from your competition.

Include the following;
1. Name of your company or product
2. Your business description
3. A summary of your point of difference
4. Your customer profile

EXAMPLE:
“Lynn Albro, Marketing Specialist, uses simple SEO and Social networking techniques to to assist small business owners with the goal of leveling the playing field by working smarter, not harder.”

Ask yourself these questions…
1. Is it believable
2. Is it consistent with what people believe to be true about you
3. Can you consistently deliver the distinct attributes stated
4. Can you package and deliver your point of difference consistently

February 26, 2026February 26, 2026

Are you a doer, a watcher, or just clueless?

“There are three types of people in this world: those who make things happen [the doers], those who watch things happen [the watchers], and those who wonder what happened [the clueless].” ~ Mary Kay Ash

I like to think that I am in the doers category, and setting goals helps keep me ‘on-track’.

Recently, for whatever reason, life has stepped it up a notch… and, I’m struggling to keep up. I write to-do lists and work hard to get the work done, and I do get a lot of work done, however, it just doesn’t seem to be enough. This line of thought sent me back to my New Years Goals.

I set goals for myself in four facets of my life – Spiritual, Physical, Home, Business. And, just a few months later I am happy to report that I have made some progress – two steps forward and three steps backward. Actually of the four facets, I seem to be doing the best in business, and stagnant when it comes to the physical and home. I’m exercising but just not losing any weight, AND, I think I need to hire a housekeeper.

Every year during the month of December I try to imagine what my life is going to look like towards the end of the next year. Usually, I envision myself much farther down the road than what happens in reality, but I live with the knowledge that if you aren’t a doer, you are either a watcher or you]re clueless.

So, Now What?

Every year, sometime in the summer I start thinking about my New Years’ goals and step up efforts to accomplish these goals before the end of the year. This means that I need to:

Make lists of tasks to-do that will further facilitate the accomplishment of these goals
Develop personal habits that further my ability to meet these goals
Budget my time in order to move forward faster and more efficiently

Where do you see yourself? I would love to hear from you, please include with your thoughts and suggestions in the comments below. Or, feel free to email me at lynn.albro@gmail.com.

February 19, 2026February 19, 2026

Establishing Your Business; Website and Workspace

Whether you’re a solo consultant or a retail giant, a digital home and a physical base are the two non-negotiables that turn a “side hustle” into a legitimate entity.

Today, these aren’t just places where you work; they are the foundation of your brand authority. Here is the breakdown of why these two pillars are your first priority.

1. The Website: Your 24/7 Global Ambassador

Think of your website as your Master Salesman. It never sleeps, never takes a holiday, and is often the very first impression a customer has of you.

Proof of Legitimacy: In today’s market, if you don’t have a website, you don’t exist in the eyes of the consumer. A social media page is “rented land”; a website is land you own.
The Conversion Hub: This is where the magic happens—where a curious browser turns into a paying customer via a checkout page, a booking calendar, or a contact form.
Data Sovereignty: Your website allows you to track exactly how people find you, what they look at, and why they leave. You can’t get that level of granular data from a physical storefront alone.

2. The Location: Your Operational Engine

Whether it’s a spare bedroom or a downtown office, your physical location dictates your workflow and overhead.

Option A: Home-Based (The Lean Start)

Low Risk: You eliminate the #1 killer of small businesses: High Rent.
Tax Efficiency: You can often deduct a portion of your home expenses (utilities, internet, square footage) from your business taxes.
The Challenge: You must be disciplined about “Work-Life Separation.” If your desk is your kitchen table, your brain never truly leaves the office.

Option B: Commercial Location (The Growth Move)

Visibility: You get “passive marketing” just from people walking or driving by.
Professionalism: It’s easier to host high-level clients or manage a team in a dedicated professional environment.
The Challenge: High fixed costs. You need a validated customer base before signing a multi-year lease.

The “Launch” Checklist: Foundations First

Step	Action Item	Why it Matters
1. Domain	Secure your `.com` or `.ai` name.	This is your digital real estate.
2. Licensing	Check local zoning for home/commercial use.	Avoid “unexpected” fines from the city.
3. Infrastructure	High-speed internet + Ergonomic setup.	Your health and speed are your ROI.
4. Google Business	Pin your location (even if home-based).	This is how you show up on “Near Me” searches.

The Reality Check

You can have the best product in the world, but if your website is broken or your location is disorganized, you are essentially building a house on sand.

Expert Insight: Start with the minimum viable version of both. A clean, one-page website and an organized corner of your home are better than a fancy office and a complex site that you can’t afford to maintain.

February 19, 2026

Learn to Expect the Unexpected

That is the unofficial motto of every successful entrepreneur. In business, “the unexpected” isn’t a glitch in the system—it is the system.

Whether it’s a sudden shift in the economy, a competitor launching a surprise feature, or a global supply chain hiccup, your ability to pivot defines your longevity. Here is how to move from just “expecting” chaos to actually building a business that thrives on it.

1. Build “Anti-Fragile” Systems

Author Nassim Taleb coined the term Antifragile to describe things that don’t just withstand shocks, but actually get better because of them.

Diversify Revenue: Never rely on one “whale” client. If one customer makes up more than 20% of your revenue, you aren’t an owner; you’re an employee who can be fired at any moment.
Multi-Channel Presence: If your entire customer base is on Instagram and the algorithm changes tomorrow, your business “breaks.” Build an email list—it’s the only audience you truly own.

2. The “Pre-Mortem” Strategy

Instead of waiting for things to go wrong, conduct a Pre-Mortem.

The Exercise: Imagine it is one year from today and your business has completely failed.
The Question: “What happened?”
The Result: By visualizing the failure (tech crash, bad hire, legal issue), you can build safeguards now to prevent those specific “unexpected” events.

3. Financial Optionality (The “Peace of Mind” Fund)

Cash is the ultimate shock absorber. In 2026, the cost of borrowing can fluctuate wildly.

The 6-Month Rule: Aim for at least six months of operating expenses in highly liquid accounts.
The “Pivot Fund”: Keep a small percentage of profit set aside specifically for “unplanned opportunities”—like a competitor going out of business or a sudden new software that could double your efficiency.

4. Cultivate “Decision Velocity”

When the unexpected hits, the biggest killer isn’t the problem itself—it’s indecision.

Agile Culture: If you have a team, empower them to make small decisions without a board meeting.
The 70% Rule: If you have 70% of the information you need, make the call. Waiting for 100% certainty is just a fancy way of being too late.

Mindset Shift: The “OODA” Loop (Observe, Orient, Decide, Act)

Developed by military strategist John Boyd, this is how you handle rapidly changing environments:

Step	Action	Business Application
Observe	Gather raw data.	“Sales dropped 15% this week.”
Orient	Filter the data.	“Is it the economy, or is our website broken?”
Decide	Form a hypothesis.	“It’s the checkout page; let’s fix the UI.”
Act	Test the decision.	“Patch the site and monitor for 24 hours.”

Reframing the Chaos: Every “unexpected” disaster is also an unexpected opportunity. When the market shakes, the businesses built on sand fall over, leaving more room for those built on rock.

February 19, 2026

How to Build a Customer Base

Building a customer base today is less about “shouting the loudest” and more about precision and trust. With AI-driven search and highly skeptical consumers, you need a strategy that moves fast but stays human.

Here is a blueprint for building a customer base from zero to scale.

Phase 1: The “First 25” (The Manual Grind)

Before you automate, you must validate. Today, the fastest way to get your first customers is through high-intent, low-scale actions.

The “Niche-Down” Offer: Don’t sell “Marketing Services.” Sell “Lead Generation for Sustainable Fashion Brands.” A hyper-specific offer cuts through the noise instantly.
The “Proof of Work” Strategy: Instead of a cold pitch, send a “Value Gift.” For example, if you are a web designer, send a screen recording of a 2-minute audit of a prospect’s current site.
Borrow Trust: Partner with “Ecosystem Anchors”—businesses that already have your customers but aren’t competitors. A local gym and a healthy meal-prep service are perfect partners.

Phase 2: Acquisition (Turning on the Tap)

Once you have proof that people want your product, use these modern channels to scale:

Short-Form Video (The Hook): These days, video is the primary way people “discover” brands. Use TikTok or Instagram Reels not for ads, but to show behind-the-scenes and customer transformations.
AI-Enhanced SEO: Traditional keywords are dead. Optimize for “Answer Engine Optimization” (AEO). Focus on long-tail conversational questions that AI bots (like Gemini or ChatGPT) use to cite sources.
The “Lead Magnet” 2.0: E-books are out; interactive tools are in. Offer a free calculator, a mini-audit tool, or a “Project Template” in exchange for an email.

Phase 3: Retention (Building the “Moat”)

Acquiring a customer is expensive; keeping one is where the profit is.

Hyper-Personalization: Use first-party data (info they gave you directly) to send “Nudge” emails. Instead of “We miss you,” send “We noticed you haven’t used [Feature X] in 10 days; here is a 30-second video on how it saves you time.”
Gamified Loyalty: Move beyond “Buy 10, Get 1 Free.” Create tiers (Silver, Gold, VIP) and offer experiential rewards, like early access to new products or “Member-Only” Q&A sessions.
Community over Audience: An audience listens to you; a community talks to each other. Use platforms like Discord or specialized forums to let your customers connect. When they help each other, they become “sticky” to your brand.

Comparison: 2022 vs. 2026 Strategy

Feature	Old Way (2022)	New Way (2026)
Ads	Mass targeting / Broad reach	Hyper-niche / AI-targeted
Content	High volume (Daily blogging)	High Value (In-depth, AI-proof)
Trust	Five-star reviews	Video testimonials & Case studies
Email	Weekly newsletters	Behavior-triggered “Nudges”

The “Golden Rule” for 2026: If your marketing feels like a robot wrote it, a human will ignore it. Use AI to do the data heavy lifting, but keep your brand’s voice personal and “unpolished.”

February 19, 2026

Marketing Expert Roadmap: Skills and Strategy

Becoming a marketing expert isn’t about memorizing a single textbook; it’s about mastering the intersection of human psychology, data analysis, and creative storytelling. Since the landscape shifts faster than a viral TikTok trend, you need a mix of foundational theory and hands-on experimentation.

Here is a roadmap to move from a beginner to a high-level strategist.

1. Build a “T-Shaped” Skill Set

The most successful marketers are “T-Shaped.” This means you have a broad understanding of many disciplines (the top of the T) and deep expertise in one or two specific areas (the stem of the T).

Breadth (General Knowledge): SEO, Content Marketing, PPC (Paid Ads), Email Marketing, Social Media, and PR.
Depth (Specialization): Pick one to master first. For example, becoming the person who knows Conversion Rate Optimization (CRO) better than anyone else.

2. Master the Fundamentals (The “Why”)

Before touching a Facebook Ad Manager dashboard, you must understand the “evergreens” of marketing:

Psychology: Read up on persuasion triggers and consumer behavior. Why do people buy?
Copywriting: This is the most undervalued skill. If you can write words that sell, you will always be in demand.
Segmentation & Targeting: Learning how to identify a “Persona” is the difference between a surgical strike and shouting into a void.

3. Get Your Hands Dirty (The “How”)

Theory is great, but marketing is a “proof of work” industry.

Start a Side Project: Launch a blog, an e-commerce store, or a niche newsletter. Spending $50 of your own money on ads to see what happens is worth more than a $5,000 certificate.
Get Certified: While not strictly required, these provide a structured path:
- Google Analytics 4 (GA4): To understand data.
- HubSpot Academy: For inbound marketing.
- Meta Blueprint: For social media advertising.

4. Learn to Love the Data

Marketing used to be purely “vibes” and billboards. Today, it’s math.

The Basics: Learn what $ROI$ , $CAC$ (Customer Acquisition Cost), and $LTV$ (Lifetime Value) mean.
Testing: Become obsessed with A/B testing. Never assume you know which headline will work—let the audience tell you through their clicks.

5. Stay Ahead of the Curve

The tools change, but the principles don’t. To stay an “expert” in 2026:

AI Integration: Learn how to use LLMs for research, content drafting, and data synthesis.
Network: Join communities (like Demand Curve or Exit Five) to see what’s working for others in real-time.

Comparison: Generalist vs. Specialist

Feature	Generalist (Jack of all trades)	Specialist (The Expert)
Best For	Startups / Marketing Managers	Agencies / High-level Consulting
Pros	Understands the “Big Picture”	Command higher rates for specific results
Cons	Can be “master of none”	Risk of niche becoming obsolete

Pro Tip: Don’t just follow the “gurus.” Follow the data. The best marketers are usually the ones quietly testing things in the background, not the ones shouting about “one weird trick” on your feed.

February 19, 2026February 19, 2026

Social Media Growth Strategies

Gaining followers has shifted from “going viral” to building a niche community. Algorithms across TikTok, Instagram, and LinkedIn now prioritize “watch time” and “shares” over raw follower counts, meaning your content needs to provide immediate value to be discovered.

Here is the blueprint for growing your social media presence today.

1. Master the “Search-First” Strategy (Social SEO)

Social media platforms are now used like search engines. To get discovered by people who don’t follow you yet, you must optimize for Social SEO.

Keyword-Rich Captions: Don’t just use emojis. Write captions that include keywords your audience is actually searching for (e.g., “Best ways to bake sourdough” instead of “Sunday morning vibes”).
On-Screen Text: The algorithm “reads” the text on your videos. Use clear, bold headers that hook the viewer in the first 2 seconds.
Spoken Keywords: Say your main topic out loud in the video. AI-driven transcripts help platforms categorize your content for the right viewers.

2. Leverage High-Engagement Formats

Not all posts are created equal. Certain formats are “algorithm favorites” because they keep users on the app longer.

Vertical Short-Form Video: Reels, TikToks, and YouTube Shorts remain the #1 growth engine. Focus on “Watch Time”—if someone watches your video twice, the algorithm will push it to thousands more.
Educational Carousels: On Instagram and LinkedIn, multi-slide posts are making a comeback. They encourage “Saves,” which is the highest-weighted engagement metric for growth.
The “Human” Touch: “Raw” and spontaneous content (behind-the-scenes, unpolished updates) is currently outperforming highly produced ads. People follow people, not logos.

3. Platform-Specific Growth Tactics

Each site requires a slightly different “vibe” to attract followers:

Platform	Growth Secret for 2026
Instagram	Focus on Shares. Create content that someone would want to send to a friend via DM.
TikTok	Niche Consistency. If you post about 5 different topics, the algorithm won’t know who to show you to. Stick to one lane.
LinkedIn	Personal Authority. Personal profiles get 5–10x more reach than company pages. Share “lessons learned” or industry takes.
Threads	Reply-First Strategy. Growing here is about being the first to leave a thoughtful, witty comment on a large account’s post.

4. Community Over Content

The fastest way to grow is to make your current followers feel seen so they become your “street team.”

The First Hour Rule: Respond to every comment within the first 60 minutes of posting. This tells the algorithm the post is generating a “conversation,” not just a “broadcast.”
User-Generated Content (UGC): Share photos or videos from your followers. It builds massive trust and encourages others to tag you so they can be featured too.
Collaborations: Partner with “Micro-influencers” (1k–10k followers) in your niche. Their audiences are often more loyal and likely to follow you than a celebrity’s audience.

February 18, 2026March 9, 2026

5 Rules of Social Media Engagement

Social media is the place to talk with clients about your brand, neighborhood expertise, and insights into the current and future real estate market. With more than 5 billion social media users worldwide ( 63.9% of the global population), according to the Global Social Media Users Statistics 2025, published in partnership with Hootsuite, it’s important to know the rules of engagement for growing your following—and thus, your business.

Respond quickly to all direct messages you receive on all social media platforms. Think of them as live chats. Clients and prospects expect a same-day response, or else they’ll move on to the next agent or broker.
When advertising on social media, make sure to set specific, timely goals. Measuring these goals can help you justify or recalibrate your ad budget. Track your ad growth using each platform’s specific analytics tools, such as clicks, shares, likely sales, etc.
Use a social media calendar to plan your posts. If you have a team member who’s responsible for social media management, make him or her accountable to the calendar. Alternatively, you could automate your posts, which can save you time and help you target optimal user browsing times. But be careful: Automation can be a drag on authenticity.
Make sure your content, voice, and tone are distinctive. While this can include slang when appropriate, limit the usage of such words so as not to undermine your professionalism. To be a standout on social media, know what your competitors are sharing on their channels and fill a void their content doesn’t. Also, consider using social media channels your competitors aren’t. You can own a platform they’re not using.
Make sure your social profiles are consistent and your user names, images, copy, links, photos, and videos match across all platforms. Plus, every one of your profiles should link back to your website.

Source: magazine.realtor ~ By: Tim and Julie Harris ~ Image: Canva Pro

February 14, 2026February 14, 2026

How to measure internet marketing results

This is the shortest module, but in some ways it is the most important. If you don’t know what aspects of your marketing efforts are working, you cannot have an efficient online marketing strategy.

It is kind of like going to the doctor, and before you get to see the doctor, the nurse checks (and documents) your temperature, pulse rate and blood pressure. Over the long term, any changes in those vital signs help the doctor assess your health and body functions.

In the same way, measuring and documenting your internet marketing results will give you an idea of whether your internet marketing efforts are working, or not. And, it will also give you a pulse rate on your target market – whether you are actually addressing the issues that are relevant to your prospects/clients, or not.

What we are going to cover…

Where to find social networking statistics
How to set-up website statistics
What is Klout and why is it important
How to document statistics
How to determine what type of content is engaging

Where to find social media statistics

Website Analytics

You need to know how many visitors you are getting to your website, what keywords they are using to get in, what page they came in on, how many pages they visited and how long they stayed on the site.

Google Analytics will give you all of that information and much, much more. If you have a google account, just sign in and set up an account, add your website and get the tracking code. It is usually recommended that you add that code to the html of evey page that you want analytics for, before </body>. Here is the link to a YouTube video that you might find helpful – http://www.youtube.com/watch?v=b5AHWFGJl04

At Google Analytics you have access to:

# of visitors
# of Pageviews
Duration on site
New visitors vs returning visitors
Bounce Rate
Traffic Sources
Content

Jetpack for WordPress.com lets you know how many visits your site gets, and what posts and pages are most popular. It is a much simpler analytics tool that shows up right on your WordPress dashboard. Here is a link to the YouTube video that you might find helpful –

http://youtu.be/yaYvaIe7Bv8

At Jetpack for WordPress you have access to:

Site Stats
Referrers
Top Posts & Pages
Search Engine Terms

Social Influence Analytics

Klout, Kred and PeerIndex try to determine how influential a person is in comparison to other persons, AND how influential that person is about particular topics. These systems index a lengthy list of circumstantial influence components and then use mathematical equations to assigns a score number that serves as a literal and figurative measuring stick of influence.

You can easily sign up for these sites, just login in using your Twitter account, then set up your profile and check back frequently to see what score you have achieved… the higher your score, the bigger your social influence.

What is Klout & why should you care?

Klout is a social media grading system
A high Klout score indicates that you have built a following on social media
A professional in a specific field should have a Klout score of at least 50%
If you have a Twitter Account you have a Klout score, just sign on and add other social networks
Decision makers check out a Klout score before deciding to do business (or hire) with you

Social Networking Analytics

Social Networking Analytics give you the data you need to improve your social media engagement, make marketing decisions and tie social media to your bottom line.

Businesses are using the power of social networking to gain a better understanding of their markets, however, they need analytics to discover what customers are reacting to and to predict customer/prospect behavior.

Hootsuite statistics report. If you are using hootsuite.com, if you click on the analytics tab, you can create Twitter, Facebook and LinkedIn reports that tell you the number of times that people have clicked on your links.

goo.gl If you use this tool to shorten the URL’s of the content that you are sharing, you also have access to some the number of click-throughs, and what social media site they clicked from

Email Marketing Statistics If you are using a Contact Relationship Manager (CRM), aka email marketing service, you have access to information that will not only tell you how many people opened your email. You can also find out exactly who opened your email and who didn’t, and what your open rate percentage was, and what is the industry average open rate.

Monitor Online Statistics

Once a month you need to go to all of your online monitoring sites to monitor what types of content is working for you, and what content is not working. At the very least you should keep a jounal to document your marketing results, both positive and negative. However, I recommend setting up a spread sheet (like the example below) and keep track of your marketing results that way.

How to determine What Works

Pay attention to:

What posts people engage in
What articles people read at your website
What keywords people use to find you
What social networking sites work for you
What days of the week work best
What times of the day work best

And, then organize your marketing efforts around these statistics.

HOMEWORK

8:1. Access your Klout account and add your social networks

8:2. Add Analytics to your website

8:3. Monitor & Document your Online Statistics. Know what is working & when it is working.

8:4. Review your results and create more content that is obviously relevant to your prospects/clients based on what they are responding to.