Get your Website on First Page of Google – Inbound Marketing

first page of google

Inbound Marketing, if executed properly, will drive traffic to your website. According to Wikipedia: “Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and Set Godin’s idea of permission marketing. David Meerman Scott recommends that marketers “earn their way in” (via publishing helpful information…

How Do Millennials Find Your Business?

millennial couple shopping

Information gathered by the 2015 Millennial Workforce study indicates that millennials are now the largest generation in the workforce. And by 2017, they’re expected to have a monumental spending power of around $200 billion dollars a year. In other words — if you want a successful modern business, you need to attract the millennial market….

Getting your Ducks in a Row

ducks in a row

Newsletter 5/15/2014 According to thefreedictionary.com, the idiom ‘get ducks in a row’ means “to get one’s affairs in order or organized.” When I was a kid and I heard that phrase often and it was usually used when people were preparing for a confrontation, as in – “before you go talk to [so and so]…

Internet Marketing Tips: 8 Facebook Tools Your Business Should be Using

Internet Marketing Tips; Using Facebook Tools

Internet Marketing Tips; Facebook Pages offer a number of tools that could prove beneficial to a business looking to make an impact on the Web. Source: businessnewsdaily.com ~ Author: Shea Garner Facebook offers a number of features that stretch beyond just casual social networking. From advertising to social media marketing, many of these tools could prove beneficial to businesses looking…

Struggling with Burnout

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During the last couple of weeks I went from ‘hit the ground running’ to running a marathon with one goal in mind – to just get caught up. Sometimes when you are trying to get caught up, the everyday stuff just doesn’t get done. In fact it felt a bit like a mud run –…

Are you a One-Man Band?

Are you a one-man band

Newsletter 3/10/2014 Often, when talking with a small business owner, the conversation comes around to the struggle of being the one and only person conducting all of the business – I think of this as the ‘one-man band’ syndrome. In the recording studio, the term ‘one-man band’ describes a performer who plays every instrument on…

Internet Marketing Tips: Use Twitter for Small Business

twitter infographic

Internet Marketing Tips; Twitter is a social platform that Small business owners can connect with Followers to share and learn information. Source: SearchEnginePeople.com Twitter is a social platform where users can connect with their interests to share andlearn information. Twitter has over 140,000,000 active Users producing 340,000,000 tweets a day.  And, Twitter handles 24 billion…

Internet Marketing Tips; Create Google Hummingbird Friendly Content

Internet Marketing Tips; Create Google Hummingbird Friendly Content

Internet Marketing Tips: Google Hummingbird friendly content includes several types of content that are more likely to be Hummingbird-friendly. Source: SearchEngineJournal.com The Google Hummingbird algorithm rebuild has been a hot topic of late. There are literally hundreds of blog posts and articles analyzing exactly what Hummingbird is, why it was engineered in the first place, and how to adjust reporting and client…

Internet Marketing Tips: Creating a Successful YouTube Video

Internet Marketing Tips: Creating a Successful YouTube Video

Internet Marketing Tips: Analyze successful videos on YouTube, particularly videos by your competitors, you’ll discover some common elements. Source: entrepreneur.com No perfect formula exists for creating a successful YouTube video. What works for one company in order to reach a specific audience will not necessarily work for another. However, if you analyze other successful videos on YouTube,…

Internet Marketing Tips; Implementation of Social Search Optimization (SSO)

Internet Marketing Tips; Social Search Optimization

Internet Marketing Tip: When people Comment, Like/+1 and Share your social content the Search Engines pay attention. SSO is about audience engagement. The end result when it comes to Social Search Optimization is: Online visibility due to the increased engagement. Early adopters stand to gain a significant competitive advantage and add more brand equity. Sales…

Internet Marketing Tips; Add Social Search Optimization (SSO) to Marketing Strategy

How to Optimize Social Search

Internet Marketing Tip: Social Search Optimization is about engaging interaction resulting in affirmation in the form of Comments, Likes/+1’s & Shares These days, the combination of Search and Social is changing the way business owners market their businesses. Social Search Optimization (SSO) takes into account the way people think, interact, and communicate. And, today, search…

When Vision collides with Reality

When Vision Collides with Reality

August 2013 Newsletter Back in January I began a year-long quest to answer the question: What kind of impact does a high ranking website have, alongside a very focused Facebook Business page and an assortment of focused Offers? VISION: I wanted to test a theory that providing valuable information at a website and sharing it…

Internet Marketing Tips: Build business value by connecting and promoting others

Internet Marketing Tips: Build business value by connecting and promoting others

Internet Marketing Tips: Build business value by connecting and promoting others, and providing relevant information without expecting reciprocation. “The founder of Alltop.com and Apple’s former chief evangelist, Guy Kawasaki, says the most effective way to grow your followers fast is to collect and share great content.” http://prsoftware.vocus.com/GuyKawasaki In fact, there is great value when you…

Internet Marketing Tips; Practice List Segmentation to improve Email Opens

Internet Marketing Tips; Practice List Segmentation to improve Email Opens

Internet Marketing Strategies; Have several segmented marketing lists personalized for the various prospect buying stages to improve email open rates. Let’s talk about your contact list, does it include both customers and prospects all in one list? Or have you segmented that database to smaller lists that reflect the various buying stages. #220. Internet Marketing…

Internet Marketing Tips; Use Consistent Branding and Personal Salutations in Emails

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Internet Marketing Tips; Increase opened marketing emails by being consistent with your branding and including personalized salutations. #218. Internet Marketing Tips; When Email Marketing – Be consistent with your Branding One way to increase the ‘opened’ percentage of your market emails is to be consistent with your branding. You want the people opening your emails…

Internet Marketing Tips: Analyze and Integrate Marketing Statistics

statistics

Internet Marketing Tips: Compare email marketing statistics with all other data to ensure top performance and convert prospects into clients. #201. Internet Marketing Tip: Analyze all of your marketing statistics One thing the internet does is provide lots of valuable statistical data… there is data everywhere with every marketing tool you use; Google Analytics, social…

March was an interesting month

April 2013 Newsletter I participated in 4 sales meetings in four different cities during the first week of March… nothing like kicking the month of with a bang! During the month I drove as far north as Roseville CA and as far south/east as Los Banos. Besides conducting training sessions, I met one-on-one with several…

Internet Marketing Tips; Create Offers and landing pages for all Products

Internet Marketing Tips; Create Offers and landing pages for all Products

Internet Marketing Tips; Create CTAs for all products/services, link each to landing page, and redirect to a Thank You page that promotes engagement. #165. Internet marketing Tip: Create Offers for all of Products/Services. If your company offers various products or services, create a different call-to-action Offer for each of them. And, then place another relevant…

Spring Cleaning

March 2013 Newsletter As some of you know, one of my New Years resolutions is to downsize, which means I’m cleaning out cupboards and closets, going through my library (tons of books) and eliminating boxes of stuff from storage. There are two questions I am asking myself? 1. How did I get so much stuff?…

Internet Marketing Tips; Avoid Marketing Automation Mistakes

Internet Marketing Tips: Avoid marketing automation mistakes

Internet Marketing Tips: Mistakes in marketing automation include; relying on one list, failure to segment lists and marketing just one channel-email. Marketing Automation; “The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.” Courtesy of wikipedia.com Marketing automation is a great idea…

Internet Marketing Tips; Sales Funnel, leads converted to clients

Internet Marketing Tips; Sales Funnel, leads converted to clients

Internet Marketing Tips; The purpose of a sales funnel is building trust through relevant, qualifying content that converts leads into clients. The purpose of lead nurturing is to draw prospects go through the sales funnel from potentially interested, to informed prospects, to interested prospects, to highly interested prospects and finally the back end –  customer…

Internet Marketing Tips; Types of Email Lead Nurturing Campaigns

Internet Marketing Tips; Today prospects spend time researching prior to buying, marketers should create nurturing campaigns for this research. Lead nurturing is about providing ongoing relevant, high quality content and maintaining communication with your prospects through-out the buying process. Email is a great way to provide informational content and an efficient way to keep the…

Internet marketing Tips; 5 Steps to Lead Nurturing

Internet marketing Tips; 5 Steps to Lead Nurturing

Internet Marketing Tips; Lead Nurturing includes setting goals, buyer persona, creating relevant content, a timeline and measuring results. Lead nurturing, and integral part of internet marketing,  is about communicating consistent and meaningful contacts with potential prospects drawing them through the sales funnel… From Potentially Interested Prospects to Informed, Interested, and Highly Interested Prospects to Clients….

Internet Marketing Tips; Set up a Sales Funnel to nurture leads

Internet Marketing Tips; Set up a Sales Funnel that nurture leads

Internet Marketing Tips; Set up a Sales Funnel to nurture leads converting interested visitors to informed prospects and eventually to raving fans. #126. Internet Marketing Tip: Nurture prospects with permission marketing, converting Potentially Interested into Informed Prospects in the Sales Funnel. Technically, anybody that is in your sphere of influence is in the ‘Potentially Interested’…

Internet Marketing Tips; Start with content planning and a siteplan

Internet Marketing Tips; Start with content planning and siteplan

Internet Marketing Tips; Content planning will a insure a cohesive website that enhances a visitor’s experience and helps them find information quickly. Content planning insures a cohesive website that enhances the visitor’ experience. Sometimes called ‘Information Architecture’ or ‘site plan’, content planning is one of the most important things you can do when planning for…

Internet Marketing Tips; Getting Inbound Links and Social Networking Shares

Internet Marketing Tips; Getting Inbound Links and Social Networking Shares

Internet Marketing Tips: Improve your off-page SEO by getting inbound links from other highly ranked websites and sharing at social media sites. #40. Internet Marketing Tip: Improve off-page SEO by getting inbound links from highly ranked sites. Off-page SEO, which accounts for approximately 75 of your overall search engine ranking, is based on the authority…

Internet Marketing Tips; Keyword research is the foundation of Internet Marketing

Internet Marketing Tips; Keyword research is the foundation of Internet Marketing

Internet Marketing Tips; Keyword research is the cornerstone of search engine optimization (SEO), and the foundation of successful Internet Marketing. Keyword research is the cornerstone of search engine optimization (SEO), and the foundation of successful Internet Marketing. Whatever business you are in, it is important to do (or pay someone else to do) keyword research…

Internet Marketing Tips; Creating fresh content often is beneficial

Internet Marketing Tips; Creating fresh content often is beneficial

Internet Marketing Tips; Learning how to create interesting and relevant content will benefit your internet marketing efforts in so many ways. #10. Internet Marketing Tip: Create new content everyday. Before Internet Marketing, content was created only when a company needed for for a specific application or project. Today, however, it’s an Internet Marketers goal to…