Many of us know we need to market our business and our intentions are good, however, we just never get around to market our products or services on a consistent basis. We get busy conducting the day-to-day operations of our business (and our lives), and suddenly we realize that we are about to run out of business.
So, we get back on track… for a time, and market are business. And after a while we get busy, too busy to market. Over and over again we repeat this cycle and because of this, there is no consistency to our business.
Internet Marketing Tip: Schedule Time for Marketing
Remember the 80/20 rule: 80% of your sales are a result of 20% of your time spent on marketing efforts. What this means is – if you work a 40 hour week, then 20% of your time, or 8 hours, needs to be spent on marketing activities
Schedule time for marketing. Block out times on your calendar that you can devote to marketing activities.
- 1 day a week, either the beginning of the week or the end.
- 2 days a week, like Tuesday and Thursday-4 hours each day.
- 4 days a week, like Monday through Thursday-2 hours each day.
NOTE: If you have to reschedule that time, block those hours out on your calendar in another place.
Internet Marketing Tip: Maximize your Marketing Time
a) If you want leads
- Write an eBook and offer it for free
- Write relevant blogs that support your target market
- Offer Newsletter Subscriptions
- Set up a Facebook Business Page that provides relevant information for your target market
- Advertise on Facebook for LIKES for that Business Page
- Engage in conversations at Social Media sites: Facebook, LinkedIn, Twitter, Google+, etc.
b) If you want to build marketing lists
- Getting business cards from people at networking events
- Hosting a booth, Sign-Up sheet
- Setting up a lead capture system at website
- Invite social networks to free event
c) If you want to establish yourself as an expert
- Offer free informational booklets
- Offer free webinars or seminars
- Organize a free meet-up
- Offer to do free presentations at meet-ups
- Blog on relevant subjects
Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.