Tag: Internet Marketing Tips

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Internet Marketing Tips; Do Keyword Research and Document Results

Do Keyword Research and Document Results

Internet Marketing Tip: The first step – conduct a keyword research and document the monthly searches, number of competitors and number of Google indexed results.

In my opinion, keyword research is an art form. It is tedious, time-consuming work that requires lots of patience. It’s important to come to the table with no preconceived ideas as to what your keywords are going to be ahead of time. Be ready to do research.

So how do you conduct keyword research that results in traffic to your website?

First, let’s define Keyword(s)

A keyword is not usually just a single word, but can be 2 or 3 words in a combination that answer the question “What’s the point of this one web page?”

Internet Marketing Tip; Learn how a search engine works.

NOTE: When you do a Google search you aren’t actually searching the web, you are searching Google’s index of the web, or at least as much of it as Google has found.

Google uses software programs called spiders. Spiders start by fetching a few web pages, then they follow the links on those pages to new pages, then fetch the pages they point to. Spiders then follow all the links those pages point to, and so on, until they have indexed a pretty big chunk of the web. These spiders index many billions of pages stored across thousands of machines.

So, when you decide to search for a specific keyword:

  • Google’s software searches every indexed page that includes your keywords.
  • In many cases, there are hundreds of thousands (sometimes millions…even billions) of pages indexed on the internet with those specific keywords.

Internet Marketing Tip; How to conduct a keyword research

You can try out this free keyword tool at Wordtracker, or check out  ‘8 Best Keyword Research Tools’ for more options. I also use the free Chrome extension app – Scout, it is easy to use and has a lot of cool features.

At the Wordtracker Search page, type in a relevant keyword and click Search. For instance, I choose the Google option in the upper left corner, typed in ‘Marketing Specialist’, and clicked Search.

Internet Marketing Tip: Document keyword research results

First, open up a spreadsheet and start documenting keyword research results

  • In the first column type in the keyword
  • In the 2nd column type in the Volume (Average Number of Searches in the Last 12 months).
  • In the 3rd column type in the Competition (# of competitors, the higher the number, the more competition.)
  • In the 4th column type in the Google count of indexed pages with your keyword in the content. It is at the top of the search page, i.e “About 709,000,000 results”.

Finally, go over your spreadsheet and look at all of your keywords looking for a keyword niche… in other words look for keywords with at least 1000 Volume i.e Monthly Demands,  limited Competition; under 500,000 indexed pages of competitors results.

Keyword research takes time… sometimes several hours and should result in hundreds of potential keywords that you can use at your website, keywords that will drive traffic to your site. And, the job is never done. You need to revisit this process on a regular basis to see if the keywords you are using are still relevant, and also search for new keywords

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.

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Internet Marketing Tips; Promote and Protect a Brand with Social Networking

Internet Marketing Tips; Promote and Protect a Brand with Social Networking

Internet Marketing Tips; Social networking provides a way to promote and monitor a brand, leveraging Facebook, LinkedIn, Twitter, Instagram and Pinterest.

Internet Marketing Tip: Drive traffic to your website on social networks.

Once your website is all set up and you are blogging on a regular basis, it’s time to start driving traffic to your site – leveraging the social networks; primarily Facebook, Instagram, LinkedIn, and Twitter.

Social media provides a way to communicate directly with your prospects, clients, and employees (if you have any). There are a couple of ‘new kids on the block’ – Instagram and Pinterest, however, most businesses need to focus (for now) on the major social networking players; Facebook, Instagram, Twitter, and Linkedin.

An important part of leveraging social networking for business is to keep up with what is going on in your industry, and, monitoring the conversations about your brand.

Internet Marketing Tip: Use Google Alerts to monitor your brand and keep up with industry news.

If you have a Google profile (and all of you should) you can set up multiple Google Alerts to monitor your: brand, products, industry terms, etc.

What happens is simple; every day, whenever and wherever Google finds those specifically chosen keywords, they will deliver a list are news articles, social networking posts, and blogs (with those keywords)  to your inbox – every day!

Use this tool to monitor what people are saying about your brand, and to find content to share with your target market.

Internet Marketing Tip: Use Google Analytics to find out what keywords people are using to find you.

Again, if you have a Google profile, you can set up a Google Analytics account for your website, and grab a piece of code to add to your site code (before the </body>). What it is set up, Google will start providing you with detailed statistics on your website: visitors, landing pages, exit pages, keywords used, traffics sources, etc.

You can use this information to see what type of content is driving traffic to your website. With this information, you can provide more of the types of information that people want.

Internet Marketing Tip: Use Hootsuite to monitor and maintain multiple social networks from one dashboard.

Using this tool not only allows you to schedule your posts to multiple social networking sites, it also sends you a report every week that gives you some valuable insights as to how effective your social networking efforts are, what were your top posts, how many people have LIKED your page (and unliked).

Social networking not only provides you a platform to interact with your target market, it also is a good place to control your brand.

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.

Image: Canva Pro

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Internet Marketing Tips; Convert Visitors to Leads with CTAs

Internet Marketing Tips; Convert Visitors to Leads with CTAs

Internet Marketing Tip; Adding a call-to-action to a blog helps convert visitors into informed prospects giving you a chance to build trust.

In the last Internet Marketing Tip, we talked about how blogging was about establishing your expertise. It is that and so much more. Blogging is an opportunity to attract organic traffic, engage with your audience, and convert visitors into leads. To achieve this goal, you add call-to-actions (CTAs) to your posts.

Internet Marketing Tip: Add a call-to-action to every website article/blog.

What is a call-to-action?

Simply put, a CTA is a response you want users to complete. As a writer, you use words that urge the reader, listener, or viewer of a message to take immediate action, such as; Download an eBook, Follow us on Facebook, Subscribe to this blog, Join your newsletter, etc.

A CTA is also a way to convert Potentially Interested prospects into Informed Prospects in the Sales Funnel.

When the reader clicks the link, they are taken to a Sign-Up form or a landing page that provides downloadable access to more in-depth learning material materials, such as an eBook or webinar.

You could produce longer-form pieces of written content like eBooks, whitepapers, 10 step guides, or you could also produce videos, webinars and slideshows. These offers shouldn’t be randomly selected. No, these offers should be based on what types of content attract your target audience. And you can find those statistics in your website analytics.

Internet Marketing Tip; CTA’s offer gives you a chance to educate your readers.

For instance, you could provide an eBook on how to use Facebook to market a business. The offer could be a series of training videos on mobile marketing. Or you could offer a free webinar on Blogging to Promote a Business.

Internet Marketing Tip; CTA offers to convert visitors into leads.

When a visitor “opts-in”, essentially they are giving you their contact information in exchange for your offer. Once you have a contact’s email address, essentially they have opted-in to your sales funnel and you can start converting them from prospects to clients, building their trust along the way.

It’s a good idea to include CTAs both in the sidebar of your blog as well on every individual article you publish. You can include a button CTA in the sidebar and a text CTA within the body of your blog content.

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.

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Internet Marketing Tips; Optimize your website, on-site and off-site

Optimize your website, on-site and off-site

Internet Marketing Tips; To optimize your website use keywords that have at least 1000 global monthly demand and a limited number of competitors pages.

Whenever you do all the work to set up a website, your aim is to be on the first page. If you have already chosen your keywords, and, if those keywords have at least 1000 global monthly demand and limited competition, you are ready to get down to the business of Search Engine Optimization (SEO).

Internet Marketing Tip: Focus on Organic Search Engine Results

You absolutely want to be indexed on the first page of the organic search engine results, or at the very least, you want to be somewhere in the first few 3 pages.

If you don’t already know, the word organic means that you are indexed on the first few pages of the search engine results without paying for advertising. All of those businesses with sponsored ads, above the organic results and down the right side of the page, are paying for advertising… usually, they are charged per click. And, that can get very expensive.

Internet Marketing Tip: Optimize your social networking profiles with relevant keywords

Today it is easier to achieve the first page of the organic search engine results, then a couple of years ago, thanks to social networking. A Google+ business account, for instance, is very helpful to your SEO efforts. For this reason, it is a good idea to optimize all of your social networking profiles, using your keywords.

Internet Marketing Tip: Learn Search Engine Optimization strategies to promote your website.

Another thing that helps SEO is to design your website for visitors, not search engines. However, learning SEO techniques will better optimize your website.

There are 2 categories of SEO: on-page SEO and off-page SEO.

  • On-page SEO refers to how your website’s content is presented to the search engines. Fortunately, if you use a few simple techniques, your on-page SEO can be improved in short order.
  • Off-page SEO refers to your website’s overall ‘authority’ on the internet, which is determined by what other websites are saying about your site. This accounts for about 75% of how the search engines score and rank for your website and takes a bit of time to improve.

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.

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Internet Marketing Tips; Keyword research is the foundation of Internet Marketing

Keyword research is the foundation of Internet Marketing

Internet Marketing Tips; A keyword is the word(s) people use to search the internet so choose keywords that work for your business to use at website.

In the last keyword research article, we talked about keyword research being the foundation of internet marketing. However, we didn’t talk about what a keyword is and how it works to optimize your internet marketing efforts… so here goes.

Internet Marketing Tip: Use keywords to optimize your marketing content

These days all of us use the internet to research a subject and/or find a product or service provider? A keyword is a word (or phrase) that you type into the search bar to find information on a topic, product, or person you are researching.

People enter keywords into search engines like Google and Bing AND also social networking sites like Facebook, Twitter, and LinkedIn. In fact, more and more consumers are finding businesses online by doing a keyword search.

Keywords will help you take advantage of this consumer habit. If you optimize your website and social networking profiles around the keywords that are relevant to your business, your prospects and clients will have an easier finding you online

Internet Marketing Tip: Choose relevant keywords in the content to promote your business

Relevance is important when choosing keywords to promote your business. Some obscure terms may be easy to rank for, but they might not be relevant to your business. You have to find a balance between relevance and difficulty.

Internet Marketing Tip: Choose keywords that match your business well and optimize your website around those keywords.

Use keywords in the following places:

  • Domain name
  • Website Title
  • Article and blog titles
  • Meta descriptions
  • Written Content (at least 2 times per 100 words)
  • Images Alt Tag
  • Social Networking Profiles
  • Local Marketing
  • Titles & descriptions in Video Marketing

It is difficult to know exactly which keywords will get the most relevant people to find your business, however,  there are ways to determine the popularity and competitiveness of certain keywords.

If you spend some time watching your website analytics, and the analytics of your competitors, you will gain valuable insight into industry trends and the demand for your product or services. You can also test and analyze how effective different keywords are at driving traffic to your site… what pages your visitors are landing on, and which pages they are exiting from.

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.

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Internet Marketing Tips; Understanding keywords to promote your business

Internet Marketing Tips; Understanding keywords to promote your business

Internet Marketing Tips; A keyword is the word(s) people use to search the internet so choose keywords that work for your business to use at website.

In the last keyword research article, we talked about keyword research being the foundation of internet marketing. However, we didn’t talk about what a keyword is and how it works to optimize your internet marketing efforts… so here goes.

Internet Marketing Tip: Use keywords to optimize your marketing content

These days all of us use the internet to research a subject and/or find a product or service provider? A keyword is a word (or phrase) that you type into the search bar to find information on a topic, product, or person you are researching.

People enter keywords into search engines like Google and Bing AND also social networking sites like Facebook, Twitter, and LinkedIn. In fact, more and more consumers are finding businesses online by doing a keyword search.

Keywords will help you take advantage of this consumer habit. If you optimize your website and social networking profiles around the keywords that are relevant to your business, your prospects and clients will have an easier finding you online

Internet Marketing Tip: Choose relevant keywords in the content to promote your business

Relevance is important when choosing keywords to promote your business. Some obscure terms may be easy to rank for, but they might not be relevant to your business. You have to find a balance between relevance and difficulty.

Internet Marketing Tip: Choose keywords that match your business well and optimize your website around those keywords.

Use keywords in the following places:

    • Domain name
    • Website Title
    • Article and blog titles
    • Meta descriptions
    • Written Content (at least 2 times per 100 words)
    • Images Alt Tag
    • Social Networking Profiles
    • Local Marketing
    • Titles & descriptions in Video Marketing

It is difficult to know exactly which keywords will get the most relevant people to find your business, however,  there are ways to determine the popularity and competitiveness of certain keywords.

If you spend some time watching your website analytics, and the analytics of your competitors, you will gain valuable insight into industry trends and the demand for your product or services. You can also test and analyze how effective different keywords are at driving traffic to your site… what pages your visitors are landing on, and which pages they are exiting from.

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.

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Internet Marketing Tips; Put your brand into words, write a Mission Statement

Put your brand into words, write a Mission Statement

Internet Marketing Tips; A mission statement is a summary of your products/services, a statement of what makes your product unique and it’s benefits.

Internet Marketing Tip: Write a Mission Statement putting your brand into words.

A mission statement is a summary of your products or services, a statement of who your customer is, what makes your product or service unique and what in it for your customer. Write a response to each of the statements below, and then combine them in a cohesive mission statement.

1. What products or services you provide?

This part of your mission statement will provide your prospects and client with information about your products and services. Keep it short and simple, at the same time use descriptive words that let your prospect and client know exactly what you are selling.

2. Who do you serve?

Include a phrase that describes exactly the prospect or client that you serve. If your client is located in a specific geographic location, name that location. If you serve a specific age group, say like 55 and up, you could state that you provide a product or service for ‘seniors’.

3. How are you unique?

Add a sentence that explains what makes your product or service different from your competitors. What sets you apart from the competition.

4. What benefits can you promise?

What benefit does your product or service provide that your competition does not provide? In other words, ‘what’s in it’ (that’s different) for your prospect or client.

EXAMPLE:
“With over 25 years of sales and marketing experience, Lynn Albro understands the sense of urgency and the complexity of marketing on the World Wide Web. Working with small business owners, she provides cost-effective training, coaching, and premium services, helping clients to establish an internet marketing presence that generates sales of products and services.”

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below. SUBSCRIBE to this website and we’ll email you a newsletter once a month talking about simple online techniques and the things that may be holding you back from growing your business.

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Internet Marketing Tips; Put your brand into words, write a vision statement

Internet Marketing Tips; Put your brand into words, for your prospects and clients, and for yourself and your employees, write a vision statement.

It is important to put your brand into words, not only for your prospects and clients, but also for yourself and your employees. The following vision statement has a purpose in the branding process and I have included tips on what to include in your vision statement and an example of one (based on my business).

Internet Marketing Tip: Write a vision statement, make it about your ultimate dream

Ask yourself  the following questions:

1. What drives you to get up and go to work in the morning?

For some of you, getting up in the morning means going to work and earning a wage to support yourself (and your family). It may be work that you love doing, and then again, it may be work that you do just to survive.

If you are starting a business, you probably have a vision of what that business will mean to you and how it will benefit other people.

2. What GOOD do you want to affect in your world?

Each of us was put on this earth with a gift (or set of gifts)  to do one thing better than anyone else. Along the way, we have learned (or developed) a set of skills that is different (in some way) than any of our competition. And, most of us visualize ourselves providing products or services that will make the lives of our clients better in some way.

Whether you have a business or are getting ready to start a business, think about what you have to offer and how to affect your clients in a GOOD way and write those thoughts down.

3. What ultimate benefits do your products and services deliver?

The product or service that you have to offer must in some way benefit your prospects, otherwise, they aren’t going to buy it. Put into words just exactly what those benefits may be.

Below is an example of what I see as my vision statement.

EXAMPLE:
“I understand the struggle that small businesses have getting the word out. My vision is to teach small business owners how to market their business on the internet, helping them level the playing field between big business and their business.”

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.

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Internet Marketing Tips; 1st Step in Branding, Research the Market

1st Step in Branding, Research the Market

Internet Marketing Tips; Branding is about consumer
beliefs and perceptions, research your product and
the market in which you will compete.

Branding marketing is the process of developing consumer beliefs and perceptions that are accurate and in alignment with what you want your brand to be. Early on in the process of Branding your business, research everything there is to know about your product and the market in which you will compete.

Branding 1st Step: Market Research

Internet Marketing Tip: Focus on contact signals

    • Think about where are your product or service inquiries coming from (or may come from); emails, phone calls, social networking sites.
    • Ask yourself which of your marketing contacts work and which don’t; email, social networking, direct marketing.
    • Follow up with your prospects or clients and find out what and where they purchased your product or service

Internet Marketing Tip: Think about Why Customers Buy from You

    • What does your product or service does best, and how do you do it differently than anybody else?
    • Thinking about clients that buy your product or service, what do they buy the most often.
    • What aspect of your business (products or services) gets the most attention from the buying public, your prospects, and/or your clients.
    • Think about what services you could offer or promise that your competitors don’t

Internet Marketing Tip: Sell what people are buying

    • Start with keyword research to find out what keywords your target market is using to find your product or service.
    • Research what types of web pages or websites your target market is visiting.
    • Determine what types of marketing materials your target market responds to.
    • In your business, what products or services are selling consistently to your target market?

Internet Marketing Tip: Research your competitors, industry organizations and networks

    • Visit the web pages of your competitors, check out their demographics
    • Search organizations that serve your industry; statistics, geographics, demographics
    • Join industry networks, groups, forums

Whether you are getting ready to start a new business, or just want to improve and update the brand of the business you are already conducting, it is always a good idea to research your market. After you have gathered all of this information, you can make informed decisions about how to move forward branding your business.

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below

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Internet Marketing Tips; Creating fresh content often is beneficial

nternet Marketing Tips

Internet Marketing Tips; Learning how to create interesting and relevant content will benefit your internet marketing efforts in so many ways.

Internet Marketing Tip: Create new content every day.

Before Internet Marketing, the content was created only when a company needed for a specific application or project.

Today, however, it’s an Internet Marketers goal to a constant flow of content…

    • The kind of content that your visitors feel compelled to share at their social networks
    • The kind of content that your visitors will link to at their blogs
    • The kind of content that your visitors want to subscribe to.

These days Internet Marketers create a constant flow of new content; blog posts, videos, eBooks, social networking status updates, direct messages, comments, and email messages to name a few.

Internet Marketing Tip: Content benefits the internet marketer in so many ways

    • Drives traffic to their websites,
    • Improves search engine rankings,
    • Engages prospects,
    • It helps nurture leads.

However, coming up with a constant flow of new content takes a lot of time and can be overwhelming.

And, if you stop producing content (at least once a week), your Internet Marketing efforts will suffer. In a nutshell… if you stop creating new content, you run the risk of turning off a major source of new traffic and leads.

To be a successful internet marketer you need to learn how to create marketing content that provides your prospects (and clients) with relevant information (that they really need)… that is interesting and so remarkable that they will feel compelled to share your content with their friends and colleagues.

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.