Category: Keyword Research

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Analyze keywords used to find your website

Internet Marketing Tip: Analyze keywords used to find your website

Increase your website traffic by strategically leveraging keywords with our Internet Marketing Tip advice and tips.

Internet Marketing Tip; Leverage keywords to drive traffic to a website.

Did you know, there is a way you can analyze which keywords people are using to find your business? And, did you know that you can leverage those keywords to drive traffic to your website?

Your paying customers are not random web surfers. They don’t just type in a general keyword; “Realtor”, “nutrition”, “books”… no they generally type in a longer term that is far more targeted than that.  For instance:

“Realtor in San Francisco CA”, or “Victorian houses for sale in San Francisco CA”

“Lose weight, stay healthy”, or “healthy way to lose weight fast”

“Political fiction books”, or “best political fiction thriller”

Think in terms of keyword phrases, sometimes known as long-tail keywords. What phrases are your customers using to find you? What phrases should be leading them to you? The simple answer is to find out which keywords are leading your visitors to your website, and then capitalize on that.

There are a couple of ways to find out which keywords are leading visitors to your website:

Internet Marketing Tip: Use Google Ads Keyword Planner to analyze keywords

Start documenting (on your keyword spreadsheet) the keywords that you find here.

Capitalizing on these keywords that are driving traffic to your website AND your competitors websites will help drive new traffic to your business website.

Internet Marketing Tip: Use a Free Keyword Tool to analyze keywords used to access your website.

Google Analytics provides website statistics. It will tell you which keywords people are using to access your website, and what pages they land on, how long they stay at that page, and so on. It is enabled by including a tracking code provided by Google in the template of your website. This way, Google’s indexing bots can see every page of your site and tell you all kinds of information about the traffic you’re receiving on those pages.

Once Google Analytics is set up, it starts tracking visitor activity immediately. For instance, recently I found that there are 3 strong keywords that are driving traffic to one of my websites: “real estate marketing ideas”, “real estate marketing” and “guerrilla marketing ideas”.

Here are some free ways to conduct keyword research:

  • Use Google Keyword Planner. Google Keyword Planner is a free tool that allows you to research keywords and see how often they are searched for, as well as their competition level.
  • Use Answer The Public. Answer The Public is a free tool that generates a list of questions that people are asking about your topic. This can be a great way to find long-tail keywords that have low competition.
  • Use Google Trends. Google Trends is a free tool that shows you how popular a keyword is over time. This can be helpful for identifying seasonal keywords or keywords that are trending.
  • Use Ubersuggest. Ubersuggest is a free tool that provides a variety of keyword research data, including search volume, competition, and difficulty.
  • Use Moz Keyword Explorer. Moz Keyword Explorer is a free tool that provides a variety of keyword research data, including search volume, competition, and difficulty.

Once you have a list of keywords, you can use a keyword difficulty checker to see how difficult it is to rank for those keywords. You can also use a keyword research tool to see how many other websites are ranking for those keywords.

Once you have a good understanding of your keywords, you can start to create content that is optimized for those keywords. This will help you to improve your website’s ranking in search engines.

Here are some additional tips for conducting keyword research:

  • Use a variety of tools. No single keyword research tool is perfect. Use a variety of tools to get a comprehensive view of your keywords.
  • Focus on long-tail keywords. Long-tail keywords are more specific and have less competition than short-tail keywords. This makes them easier to rank for.
  • Use negative keywords. Negative keywords are words or phrases that you don’t want your website to rank for. This can help to improve your website’s click-through rate.
  • Track your results. It’s important to track your keyword research results so that you can see what’s working and what’s not. This will help you to improve your keyword strategy over time.

Can you see the importance of analyzing the keywords your prospects and clients are using to find your website? If you don’t already have a website, now would be a good time to start researching your competition (using alexa.com) to get ideas for the niche keywords.

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Find niche keywords to promote website

Internet Marketing Tips; Find niche keywords to promote website

Internet Marketing Tips;  Focus on finding niche keywords with significant
demand and limited competition so your website attracts prospects.

Internet Marketing Tip: Find niche keywords to promote the website.

“Keep going until you break through that wall”*, and find the niche keywords that will promote your business.

Internet Marketing Tip:  Use your top 3 keywords to Google search your industry, document the results.

Important Tip:  “Organic search results are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. Courtesy of Wikipedia

When you do the Google search of your industry, does your website appear on the first page? Who are your competitors? Do your competitors have an organic listing, and/or a sponsored placement? What keywords are your 1st-page competitors using?

The top 3 keywords are the most important, however, it is also a good idea to focus on the next 10 keywords that are also important in your list. They may be a bit longer and more descriptive of your product. As long as the Google monthly demands are at least 1000 and the number of web pages with those keywords in the content is limited to under 500,000, you can call them niche keywords.

Internet Marketing Tip; Niche Keywords can make you rich!

If you are creating content using niche keywords that are focused on attracting your target market, you do not only drive traffic to your website… you drive prospects that are actively looking for your products and services, in many cases, they are ready to buy.

Creating informational and relevant content using niche keywords helps build the trust that your client or prospect is looking for. And, creating this type of content helps establish your expertise in your industry.

Thank you for taking the time to read this article on niche keywords. Feel free to comment with your questions or concerns down below.

*Russell Simmons

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Do Keyword Research and Document Results

Internet Marketing Tips; Do Keyword Research and Document Results

Internet Marketing Tip: The first step – conduct a keyword research and document the monthly searches, number of competitors and number of Google indexed results.

In my opinion, keyword research is an art form. It is tedious, time-consuming work that requires lots of patience. It’s important to come to the table with no preconceived ideas as to what your keywords are going to be ahead of time. Be ready to do research.

So how do you conduct keyword research that results in traffic to your website?

First, let’s define Keyword(s)

A keyword is not usually just a single word, but can be 2 or 3 words in a combination that answer the question “What’s the point of this one web page?”

Internet Marketing Tip; Learn how a search engine works.

NOTE: When you do a Google search you aren’t actually searching the web, you are searching Google’s index of the web, or at least as much of it as Google has found.

Google uses software programs called spiders. Spiders start by fetching a few web pages, then they follow the links on those pages to new pages, then fetch the pages they point to. Spiders then follow all the links those pages point to, and so on, until they have indexed a pretty big chunk of the web. These spiders index many billions of pages stored across thousands of machines.

So, when you decide to search for a specific keyword:

  • Google’s software searches every indexed page that includes your keywords.
  • In many cases, there are hundreds of thousands (sometimes millions…even billions) of pages indexed on the internet with those specific keywords.

Internet Marketing Tip; How to conduct a keyword research

You can try out this free keyword tool at Wordtracker, or check out  ‘8 Best Keyword Research Tools’ for more options. I also use the free Chrome extension app – Scout, it is easy to use and has a lot of cool features.

At the Wordtracker Search page, type in a relevant keyword and click Search. For instance, I choose the Google option in the upper left corner, typed in ‘Marketing Specialist’, and clicked Search.

Internet Marketing Tip: Document keyword research results

First, open up a spreadsheet and start documenting keyword research results

  • In the first column type in the keyword
  • In the 2nd column type in the Volume (Average Number of Searches in the Last 12 months).
  • In the 3rd column type in the Competition (# of competitors, the higher the number, the more competition.)
  • In the 4th column type in the Google count of indexed pages with your keyword in the content. It is at the top of the search page, i.e “About 709,000,000 results”.

Finally, go over your spreadsheet and look at all of your keywords looking for a keyword niche… in other words look for keywords with at least 1000 Volume i.e Monthly Demands,  limited Competition; under 500,000 indexed pages of competitors results.

Keyword research takes time… sometimes several hours and should result in hundreds of potential keywords that you can use at your website, keywords that will drive traffic to your site. And, the job is never done. You need to revisit this process on a regular basis to see if the keywords you are using are still relevant, and also search for new keywords

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.

Posted on

Internet Marketing Tips; Do Keyword Research and Document Results

Do Keyword Research and Document Results

Internet Marketing Tip: The first step – conduct a keyword research and document the monthly searches, number of competitors and number of Google indexed results.

In my opinion, keyword research is an art form. It is tedious, time-consuming work that requires lots of patience. It’s important to come to the table with no preconceived ideas as to what your keywords are going to be ahead of time. Be ready to do research.

So how do you conduct keyword research that results in traffic to your website?

First, let’s define Keyword(s)

A keyword is not usually just a single word, but can be 2 or 3 words in a combination that answer the question “What’s the point of this one web page?”

Internet Marketing Tip; Learn how a search engine works.

NOTE: When you do a Google search you aren’t actually searching the web, you are searching Google’s index of the web, or at least as much of it as Google has found.

Google uses software programs called spiders. Spiders start by fetching a few web pages, then they follow the links on those pages to new pages, then fetch the pages they point to. Spiders then follow all the links those pages point to, and so on, until they have indexed a pretty big chunk of the web. These spiders index many billions of pages stored across thousands of machines.

So, when you decide to search for a specific keyword:

  • Google’s software searches every indexed page that includes your keywords.
  • In many cases, there are hundreds of thousands (sometimes millions…even billions) of pages indexed on the internet with those specific keywords.

Internet Marketing Tip; How to conduct a keyword research

You can try out this free keyword tool at Wordtracker, or check out  ‘8 Best Keyword Research Tools’ for more options. I also use the free Chrome extension app – Scout, it is easy to use and has a lot of cool features.

At the Wordtracker Search page, type in a relevant keyword and click Search. For instance, I choose the Google option in the upper left corner, typed in ‘Marketing Specialist’, and clicked Search.

Internet Marketing Tip: Document keyword research results

First, open up a spreadsheet and start documenting keyword research results

  • In the first column type in the keyword
  • In the 2nd column type in the Volume (Average Number of Searches in the Last 12 months).
  • In the 3rd column type in the Competition (# of competitors, the higher the number, the more competition.)
  • In the 4th column type in the Google count of indexed pages with your keyword in the content. It is at the top of the search page, i.e “About 709,000,000 results”.

Finally, go over your spreadsheet and look at all of your keywords looking for a keyword niche… in other words look for keywords with at least 1000 Volume i.e Monthly Demands,  limited Competition; under 500,000 indexed pages of competitors results.

Keyword research takes time… sometimes several hours and should result in hundreds of potential keywords that you can use at your website, keywords that will drive traffic to your site. And, the job is never done. You need to revisit this process on a regular basis to see if the keywords you are using are still relevant, and also search for new keywords

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.