Internet Marketing Tips – Crazy Smart Marketing

March 10, 2026

Use search engine optimization (SEO) for internet marketing

Search engine optimization (SEO) is the process of optimizing a website so that it ranks higher in search engine results pages (SERPs). This can be done by using relevant keywords, building backlinks, and creating high-quality content.

SEO is important because it can help you attract more visitors to your website. When people search for information on Google, they are more likely to click on websites that rank higher in the SERPs. By optimizing your website for SEO, you can increase your chances of appearing higher in the SERPs and attracting more visitors to your website.

There are many different things you can do to improve your SEO. Here are a few tips:

Choose the right keywords. When people search for information online, they use keywords. Make sure your website uses relevant keywords so that people can find it easily. You can use keyword research tools to help you find the right keywords for your website.
Build backlinks. Backlinks are links from other websites to your website. When other websites link to your website, it tells Google that your website is important. You can build backlinks by guest blogging, submitting your website to directories, and creating high-quality content.
Create high-quality content. Your content is the foundation of your website. Make sure it is well-written, engaging, and informative. People are more likely to visit and stay on your website if you have high-quality content.
Optimize your website for mobile devices. More and more people are using mobile devices to access the internet. Make sure your website is optimized for mobile devices so that people can easily view and use your website on their mobile devices.

By following these tips, you can improve your SEO and attract more visitors to your website.

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March 10, 2026March 10, 2026

How to optimize your website for internet marketing

There are many things you can do to optimize your website for internet marketing. Here are a few tips:

Choose the right domain name. Your domain name is the first thing people will see when they visit your website. Make sure it is relevant to your business and easy to remember.
Create high-quality content. Your content is the foundation of your website. Make sure it is well-written, engaging, and informative.
Use relevant keywords. When people search for information online, they use keywords. Make sure your website uses relevant keywords so that people can find it easily.
Optimize your website for search engines. Search engines like Google and Bing use algorithms to rank websites. Make sure your website is optimized for these algorithms so that it ranks higher in search results.
Use social media. Social media is a great way to promote your website and connect with your target audience. Make sure you are active on social media and share your content regularly.
Use paid advertising. Paid advertising can be a great way to get more traffic to your website. There are many different types of paid advertising, so you can find one that fits your budget and your target audience.
Measure your results. It is important to measure the results of your website optimization efforts so that you can see what is working and what is not. Use tools like Google Analytics to track website traffic, leads, and sales.

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March 10, 2026

Use pay-per-click (PPC) advertising for internet marketing

Pay-per-click (PPC) advertising is a form of online advertising in which advertisers pay a fee each time one of their ads is clicked. PPC ads can appear on search engines, social media, and other websites.

PPC advertising is a great way to reach a large audience with your message. You can target your ads to specific keywords and demographics, so you can be sure your ads are reaching the people who are most likely to be interested in your products or services.

PPC advertising can also be a great way to track the results of your marketing campaigns. You can see how many people click on your ads, how much you spend on each click, and how much you earn from each click. This information can help you improve your PPC campaigns and get the most out of your advertising budget.

Here are some tips for using PPC advertising effectively:

Choose the right keywords. When people search for information online, they use keywords. Make sure your PPC ads use the keywords that people are most likely to use when searching for your products or services. You can use keyword research tools to help you find the right keywords for your PPC campaigns.
Create compelling ad copy. Your ad copy is the text that appears in your PPC ads. Make sure your ad copy is clear, concise, and persuasive. It should explain what your products or services do and why people should choose you over your competitors.
Set a budget. PPC advertising can be expensive, so it’s important to set a budget before you start your campaigns. This will help you avoid overspending and get the most out of your advertising budget.
Track your results. As mentioned above, it’s important to track the results of your PPC campaigns. This will help you see how well your campaigns are performing and make changes to improve them. You can use Google Ads to track the results of your PPC campaigns.

By following these tips, you can use PPC advertising to reach a large audience with your message and track the results of your marketing campaigns.

March 10, 2026March 11, 2026

Create high-quality internet marketing content

Here are some tips for creating high-quality internet marketing content:

Choose a topic that is relevant to your target audience. What are they interested in? What do they want to learn about?
Do your research. Make sure you have all the information you need to write about your topic.
Write in a clear and concise style. Use simple language that your target audience can understand.
Use images and videos to break up your text and make your content more visually appealing.
Proofread your content before you publish it. Make sure there are no errors in grammar or spelling.

By following these tips, you can create high-quality internet marketing content that will attract and engage your target audience.

Here are some additional tips:

Create content that is original and engaging. Don’t just regurgitate information that is already available online.
Be consistent with your posting schedule. Post new content regularly to keep your audience engaged.
Promote your content on social media and other channels. Share your content with your target audience and encourage them to share it with their friends.
Track your results and adjust your strategy as needed. Measure how your content is performing and make changes to your strategy as needed.

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March 10, 2026March 10, 2026

How to measure your internet marketing results.

There are many ways to measure the results of your internet marketing campaigns. Here are a few tips:

Track website traffic. One of the best ways to measure the success of your internet marketing campaigns is to track website traffic. You can use Google Analytics to see how many people are visiting your website and where they are coming from.
Track leads and sales. If you are selling products or services online, you can track leads and sales to see how well your internet marketing campaigns are performing. You can use a CRM system to track leads and sales.
Track social media engagement. If you are using social media to promote your business, you can track social media engagement to see how well your campaigns are performing. You can use social media analytics tools to track likes, shares, and comments.
Track brand awareness. If you are trying to increase brand awareness, you can track brand awareness to see how well your internet marketing campaigns are performing. You can use surveys or interviews to ask people about your brand.
Track return on investment (ROI). The ROI of your internet marketing campaigns is the amount of money you make from your campaigns compared to the amount of money you spend on them. You can calculate ROI by dividing your profits by your costs.

By tracking these metrics, you can get a good sense of how well your internet marketing campaigns are performing. You can then use this information to make changes to your campaigns and improve your results.

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March 10, 2026

Basic internet marketing tips

Define your goals. What do you want to achieve with your internet marketing campaign? Do you want to increase brand awareness, generate leads, or drive sales? Once you know your goals, you can develop a strategy to achieve them.
Target your audience. Who are you trying to reach with your internet marketing campaign? Identify your target audience and tailor your content and messaging to them.
Create high-quality content. Your content is the foundation of your internet marketing campaign. Make sure it is well-written, engaging, and informative.
Use social media. Social media is a powerful tool for internet marketing. Use it to connect with your target audience, share your content, and build relationships.
Optimize your website. Your website should be easy to use and navigate. Make sure it is optimized for search engines so that people can find it easily.
Use search engine optimization (SEO). SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). This will help you get more traffic to your website.
Use pay-per-click (PPC) advertising. PPC advertising is a way to get your website to the top of the SERPs for specific keywords. This can help you get more traffic to your website and generate leads.
Measure your results. It is important to measure the results of your internet marketing campaign so that you can see what is working and what is not. This will help you adjust your strategy as needed.

These are just a few internet marketing tips. There are many other things you can do to improve your online marketing efforts. By following these tips, you can increase your chances of success and achieve your goals.

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March 9, 2026March 11, 2026

How to Get Business Reviews

Obtaining business reviews is crucial for building trust, attracting new customers, and improving your online reputation. Here’s a comprehensive guide on how to effectively get more reviews for your business:

I. Proactive Strategies:

Simply Ask: The majority of customers are willing to leave a review if asked. Don’t assume they will do it automatically.
Ask at the Right Time:
- Promptly: Request reviews shortly after a sale or service delivery when the experience is still fresh in the customer’s mind (ideally within an hour to a day).
- Optimal Timing: Studies suggest that response rates might be higher between 1-3 PM and on Mondays.
- After Positive Interactions: If a customer expresses satisfaction verbally, seize the opportunity to ask them to leave an online review.
Make it Easy: Provide clear and direct instructions on how and where to leave a review.
- Direct Links: Share direct links to your review profiles on platforms like Google Business Profile, Yelp, Facebook, or industry-specific sites.
- QR Codes: Generate QR codes that customers can easily scan with their smartphones to access your review page.
Multiple Channels: Ask for reviews through various touchpoints:
- Email: Include a review request link in thank-you emails, follow-up emails, and email signatures.
- SMS/Text Messages: Text messages have high open rates and can be an effective way to request reviews post-purchase.
- In-Person: Ask at the point of sale or checkout. You can also include review requests on receipts or invoices.
- Website: Add a prominent “Leave a Review” button or a dedicated testimonials page on your website.
- Social Media: Share links to your review platforms on your social media profiles and occasionally ask for feedback.
Personalize the Request: Address customers by name and reference the specific product or service they received to make the request feel more personal.
Explain Why Reviews Matter: Briefly explain to customers how their feedback helps your business and other potential customers.
Train Your Team: Ensure your employees understand the importance of reviews and how to politely ask customers for them. Consider incentivizing employees for receiving positive feedback (not directly incentivizing customers to leave reviews, which is against most platforms’ guidelines).

II. Building Your Presence on Review Platforms:

Claim and Optimize Your Profiles: Ensure you have claimed and fully optimized your business profiles on major review sites relevant to your industry (e.g., Google Business Profile, Yelp, Facebook, TripAdvisor, industry-specific directories).
Make Your Profiles Visible: Display badges or links to your review profiles on your website to remind past customers and make it easy for them to find your pages.

III. Post-Review Engagement:

Thank Customers: For positive reviews, express your gratitude and encourage repeat business.
- Address Concerns Professionally: For negative reviews, acknowledge the feedback, apologize where necessary, and offer to resolve the issue offline. A thoughtful response can turn a negative experience into a demonstration of your commitment to customer satisfaction.
- Respond to All Reviews: Whether positive or negative, responding to reviews shows that you value customer feedback and are engaged with your audience.

IV. Things to Avoid:

Incentivizing Reviews: Offering discounts, free products, or other rewards in exchange for reviews is against the guidelines of most review platforms and can lead to penalties, including the removal of reviews.
Asking Only Happy Customers: It’s against platform policies to selectively solicit reviews from only satisfied customers. You should ask all customers for feedback to maintain authenticity.
Fake Reviews: Never create or solicit fake reviews. This is unethical and can severely damage your reputation and legal standing.

V. Utilizing Review Management Tools:

Consider using review management software to streamline the process of requesting, monitoring, and responding to reviews across multiple platforms. Some popular tools include:

Podium
Birdeye
ReviewTrackers
Yext
Sprout Social
Qualtrics
Semrush (Listing Management)

These tools can help you automate review requests, track reviews in one place, analyze customer sentiment, and gain insights to improve your business.

By implementing these strategies consistently, you can build a strong online reputation based on genuine customer feedback, which will ultimately contribute to your business’s growth and success.

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March 9, 2026March 11, 2026

Analyze keywords used to find your website

Increase your website traffic by strategically leveraging keywords with our Internet Marketing Tip advice and tips.

Internet Marketing Tip; Leverage keywords to drive traffic to a website.

Did you know, there is a way you can analyze which keywords people are using to find your business? And, did you know that you can leverage those keywords to drive traffic to your website?

Your paying customers are not random web surfers. They don’t just type in a general keyword; “Realtor”, “nutrition”, “books”… no they generally type in a longer term that is far more targeted than that. For instance:

“Realtor in San Francisco CA”, or “Victorian houses for sale in San Francisco CA”

“Lose weight, stay healthy”, or “healthy way to lose weight fast”

“Political fiction books”, or “best political fiction thriller”

Think in terms of keyword phrases, sometimes known as long-tail keywords. What phrases are your customers using to find you? What phrases should be leading them to you? The simple answer is to find out which keywords are leading your visitors to your website, and then capitalize on that.

There are a couple of ways to find out which keywords are leading visitors to your website:

Internet Marketing Tip: Use Google Ads Keyword Planner to analyze keywords

Start documenting (on your keyword spreadsheet) the keywords that you find here.

Capitalizing on these keywords that are driving traffic to your website AND your competitors websites will help drive new traffic to your business website.

Internet Marketing Tip: Use a Free Keyword Tool to analyze keywords used to access your website.

Google Analytics provides website statistics. It will tell you which keywords people are using to access your website, and what pages they land on, how long they stay at that page, and so on. It is enabled by including a tracking code provided by Google in the template of your website. This way, Google’s indexing bots can see every page of your site and tell you all kinds of information about the traffic you’re receiving on those pages.

Once Google Analytics is set up, it starts tracking visitor activity immediately. For instance, recently I found that there are 3 strong keywords that are driving traffic to one of my websites: “real estate marketing ideas”, “real estate marketing” and “guerrilla marketing ideas”.

Here are some free ways to conduct keyword research:

Use Google Keyword Planner. Google Keyword Planner is a free tool that allows you to research keywords and see how often they are searched for, as well as their competition level.
Use Answer The Public. Answer The Public is a free tool that generates a list of questions that people are asking about your topic. This can be a great way to find long-tail keywords that have low competition.
Use Google Trends. Google Trends is a free tool that shows you how popular a keyword is over time. This can be helpful for identifying seasonal keywords or keywords that are trending.
Use Ubersuggest. Ubersuggest is a free tool that provides a variety of keyword research data, including search volume, competition, and difficulty.
Use Moz Keyword Explorer. Moz Keyword Explorer is a free tool that provides a variety of keyword research data, including search volume, competition, and difficulty.

Once you have a list of keywords, you can use a keyword difficulty checker to see how difficult it is to rank for those keywords. You can also use a keyword research tool to see how many other websites are ranking for those keywords.

Once you have a good understanding of your keywords, you can start to create content that is optimized for those keywords. This will help you to improve your website’s ranking in search engines.

Here are some additional tips for conducting keyword research:

Use a variety of tools. No single keyword research tool is perfect. Use a variety of tools to get a comprehensive view of your keywords.
Focus on long-tail keywords. Long-tail keywords are more specific and have less competition than short-tail keywords. This makes them easier to rank for.
Use negative keywords. Negative keywords are words or phrases that you don’t want your website to rank for. This can help to improve your website’s click-through rate.
Track your results. It’s important to track your keyword research results so that you can see what’s working and what’s not. This will help you to improve your keyword strategy over time.

Can you see the importance of analyzing the keywords your prospects and clients are using to find your website? If you don’t already have a website, now would be a good time to start researching your competition (using alexa.com) to get ideas for the niche keywords.

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March 9, 2026March 11, 2026

Target your internet marketing audience

When targeting your internet marketing audience, it is important to consider the following factors:

Your target audience’s interests: What are they interested in? What websites do they visit? What social media channels do they use?
Your target audience’s demographics: What age range are they in? What gender are they? Where do they live?
Your target audience’s needs: What are they looking for? What problems do they need solved?

Once you have considered these factors, you can develop a plan to reach your target audience with your internet marketing campaign. You can use a variety of methods, including:

Search engine optimization (SEO): Optimize your website and content so that it ranks higher in search engine results pages (SERPs). This will help you get more traffic to your website from people who are searching for information related to your products or services.
Pay-per-click (PPC) advertising: Pay to have your website appear at the top of the SERPs for specific keywords. This can help you get more traffic to your website from people who are actively searching for your products or services.
Social media marketing: Use social media channels to connect with your target audience and share your content. You can also use social media advertising to reach a wider audience.
Content marketing: Create and share high-quality content that is relevant to your target audience. This can help you attract and retain customers.
Email marketing: Send email newsletters to your target audience with information about your products or services. This can help you stay top-of-mind with your customers and encourage them to make a purchase.

By using a variety of methods, you can reach your target audience with your internet marketing campaign and achieve your business goals.

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March 9, 2026March 11, 2026

Define your marketing goals

Setting marketing goals can feel like trying to nail Jello to a wall if you aren’t specific. To move the needle, you need to transition from “I want more sales” to a roadmap that actually dictates your daily actions.

Here is a streamlined process to define goals that stick.

1. The “Big Picture” Alignment

Before looking at data, look at your business. Your marketing goals should be direct descendants of your overall business objectives.

Business Objective: Increase annual revenue by 20%.
Marketing Goal: Generate 500 qualified leads per month to support the sales team.

2. Use the SMART Framework

This is the gold standard for a reason. If a goal doesn’t meet these five criteria, it’s just a wish.

Criteria	Description	Example
Specific	Be precise about what you want to achieve.	“Increase email subscribers.”
Measurable	Attach a number or KPI to it.	“Increase subscribers by 15%.”
Achievable	Ensure it’s realistic given your budget/team.	“Is 15% possible based on last year?”
Relevant	Does it actually help the business?	“More subs = more nurture opportunities.”
Time-bound	Set a firm deadline.	“By the end of Q3.”

3. Categorize by the Marketing Funnel

Don’t just focus on the “buy” button. A healthy strategy sets goals at different stages of the customer journey:

Awareness: Increasing brand reach, social media engagement, or website traffic.
Consideration: Boosting newsletter sign-ups, whitepaper downloads, or webinar attendees.
Conversion: Improving sales, trial starts, or demo requests.
Retention: Reducing churn rate or increasing the “Lifetime Value” (LTV) of current customers.

4. Identify Your North Star Metric

While you might have ten smaller goals, pick one “North Star Metric” that defines success for the entire campaign. This prevents “analysis paralysis” when you’re looking at your dashboard.

Pro Tip: Focus on Lead Indicators (things you can control, like “post 3 times a week”) rather than just Lag Indicators (things that happen after the fact, like “total revenue”).

How to get started today

Audit the past: Look at your last 6 months of data to find a baseline.
Pick three: Don’t try to fix everything at once. Pick three SMART goals for the next quarter.
Write them down: Goals that aren’t documented are easily ignored.

Would you like me to help you draft a specific SMART goal for one of your current projects?