Marketing Your Real Estate Business

Real estate marketing is the process of promoting your real estate business and its services to potential clients. The goal of real estate marketing is to generate leads, which are potential clients who are interested in buying or selling a home.

There are many different ways to market your real estate business. Some common real estate marketing methods include:

Online marketing: This includes using social media, search engine optimization (SEO), and online advertising to promote your business.
Traditional marketing: This includes using print, radio, and television advertising to promote your business.
Public relations: This includes getting press coverage for your business and its services.
Networking: This includes attending real estate events and meeting potential clients in person.

The best way to market your real estate business will depend on your budget, your target audience, and your goals. However, by using a combination of online and traditional marketing methods, you can generate leads and grow your real estate business.

Here are some specific tips for marketing your real estate business to generate new leads:

Create a strong online presence. Make sure your website is up-to-date and includes all of the information potential clients need to know about your business. You should also be active on social media and use it to connect with potential clients.
Use SEO to improve your website’s ranking in search engine results pages (SERPs). This will help potential clients find your website when they are searching for real estate services in your area.
Run online advertising campaigns. This can be a great way to reach a large audience of potential clients.
Create valuable content. This could include blog posts, articles, or videos that provide information about real estate or the buying and selling process.
Offer free consultations. This is a great way to connect with potential clients and learn more about their needs.
Partner with other businesses. This could involve cross-promoting each other’s businesses or offering referral bonuses.
Get involved in your community. This could include volunteering at a local school or participating in a neighborhood cleanup.

By following these tips, you can generate new leads and grow your real estate business.

Image: Canva Pro

February 26, 2026

When Vision collides with Reality

Awhile back I began a year-long quest to answer the question: What kind of impact does a high ranking website have, alongside very focused Social Media Marketing campaign and an assortment of FREE Offers?

VISION:

I wanted to test a theory that providing valuable information at a website and sharing it with lots of fans on Social Media would exponentially pay off – the number of people in my sales funnel would not only double, and I would convert prospects into clients.

The end goal was to build an Internet Marketing business, where my clients would pay for me to market the businesses.

Actions taken to achieve VISION:

Set up a website to host my Internet marketing Tips, post 7 new content seven times a week.
Set up Social Media pages to promote the website and my business.
Establish a marketing budget to get LIKES, followers and connections to social media sites.
Schedule Posts at all of my social media sites once a day.

REALITY:

All of the above activities have so far paid off… to a degree.

The website is up and getting about 20 – 50 visitors a day.
I have a significant number of subscribers to my newsletter.
The prospects that I convert to clients have me set up their websites and social media, create content, and reach out to their target markets.
I am building automated lead generation systems, advertising at Facebook and Google, and then incubate the leads with an automated email system.

So, here we are, and it’s time to adjust my VISION:

Instead of creating 7 new blogs a week, I will create at least four and sometimes five.
I have set up a schedule to accomplish 1 post a day to all of my social networking sites. Instead of trying to do it all in one sitting, I spend about an hour a day, 5 days a week.
And, since what my clients want is websites, social networking and custom content, those are the services I am providing.
And, I have added something new to my social networking arsenal – Instagram marketing.

Sometimes you just have to go with the flow… For now, I am just adjusting to the needs of my clients, while at the same time focusing on the VISION… long-term.

February 26, 2026

Internet Marketing Ideas; Building a Brand; Steps 1, 2

Did you know that today’s average consumer faces a barrage of up to 3,000 advertising and promotional messages every single day? And, did you know that a brands is a promise that you make to your clients? The fact is, branding is the process of developing consumer beliefs and perceptions that are accurate and in align with what you want your brand to be.

Step 1 – Market Research

You have to figure out which people are most likely to want what you’re selling.

Who they are
Where they are
How they’re best reached by media
What kinds of messages or offers will motivate them to buy
What kind of buying experience will make them satisfied and loyal to your brand

NOTE: If this is a new product or service, describe the customer most apt to buy from you.

1. Ask yourself what your ideal customer looks and acts like

Mapping out geographics – Gather information off business cards, invoices, or your sales records.
Detailing demographics: gender, age, income, ethnic info (languages)
Behavioral patterns: outside interests and beliefs, where they are likely to congregate

2. What needs and desires are your customers trying to fill when they purchase your product or service

What motivates your customers purchase decisions; design, quality, prestige, luxury, easy fixes
How do customers approach your business; phone, mail, online, recommendation, referrals
How do customers purchase your products: impulse, careful consideration, cash payments

3. What sets ideal customer apart

Do your most ideal customers buy the same kinds of products with similar options
Do they buy because of the prestige or expertise associated with your product or service
What attributes of your product or service do you think your customers value most highly
How does your ideal customer buy; on impulse, in bulk, on sale, special offers

4. Focus on contact signals

Where are your inquiries coming from; emails, phone calls, social networking sites
Which of your marketing contacts work and which don’t; email, social networking, direct marketing
Follow up on inquiries and contacts and find out what and where they purchased

5. Why Customers Buy from You

What does your business do best
What do customers buy most from your business
What aspect of your business gets the most attention
What services do you offer or promise that your competitors don’t

6. Sell what people are buying

What web pages are they visiting
What marketing materials do they respond to
What products or services are selling consistently

7. Other places to go for facts and information

Visit the web pages of your competitors, check out their demographics
Search organizations that serve your industry; statistics, geographics, demographics
Join industry networks, groups, forums

Start with passion and build from there. If your brand doesn’t have heart and soul in it, no amount of research will make it work. Sometimes you have to go with your gut;

Steve Jobs, vision to build personal computers
Walt Disney, started with cartoons, built recreation parks
Martha Stewart, started catering, national example of good taste & style

Step 2.- Positioning your Brand

Positioning is the process of finding an unfulfilled want or need in your customer’s mind and filling it with a distinctively different and ideally suited offering.

1. Finding a position of your own

Fulfill an unfilled need – find an itch and scratch it
Specialize to create a new market niche
Transform an established solution; computers to laptops, books to eReaders
Discovering an all-new solution; like an invention

2. Figuring out what you do better than anyone else

USP – Unique Selling Proposition, or Point of Difference
Deciding which customers you serve best
Avoid copying someone else, find your own position by filling an unfilled need.

3. Write a positioning statement describing your product or service, your market, and the point of difference that sets you apart from your competition.

Include the following;
1. Name of your company or product
2. Your business description
3. A summary of your point of difference
4. Your customer profile

EXAMPLE:
“Lynn Albro, Marketing Specialist, uses simple SEO and Social networking techniques to to assist small business owners with the goal of leveling the playing field by working smarter, not harder.”

Ask yourself these questions…
1. Is it believable
2. Is it consistent with what people believe to be true about you
3. Can you consistently deliver the distinct attributes stated
4. Can you package and deliver your point of difference consistently

February 26, 2026February 26, 2026

Are you a doer, a watcher, or just clueless?

“There are three types of people in this world: those who make things happen [the doers], those who watch things happen [the watchers], and those who wonder what happened [the clueless].” ~ Mary Kay Ash

I like to think that I am in the doers category, and setting goals helps keep me ‘on-track’.

Recently, for whatever reason, life has stepped it up a notch… and, I’m struggling to keep up. I write to-do lists and work hard to get the work done, and I do get a lot of work done, however, it just doesn’t seem to be enough. This line of thought sent me back to my New Years Goals.

I set goals for myself in four facets of my life – Spiritual, Physical, Home, Business. And, just a few months later I am happy to report that I have made some progress – two steps forward and three steps backward. Actually of the four facets, I seem to be doing the best in business, and stagnant when it comes to the physical and home. I’m exercising but just not losing any weight, AND, I think I need to hire a housekeeper.

Every year during the month of December I try to imagine what my life is going to look like towards the end of the next year. Usually, I envision myself much farther down the road than what happens in reality, but I live with the knowledge that if you aren’t a doer, you are either a watcher or you]re clueless.

So, Now What?

Every year, sometime in the summer I start thinking about my New Years’ goals and step up efforts to accomplish these goals before the end of the year. This means that I need to:

Make lists of tasks to-do that will further facilitate the accomplishment of these goals
Develop personal habits that further my ability to meet these goals
Budget my time in order to move forward faster and more efficiently

Where do you see yourself? I would love to hear from you, please include with your thoughts and suggestions in the comments below. Or, feel free to email me at lynn.albro@gmail.com.