Month: March 2026

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Internet Marketing Tips; Blogging is a powerful business marketing tool

Internet Marketing Tips; Blogging is a powerful business marketing tool

Internet Marketing Tips; The goal of a business blog is to provide
relevant non-promotional content AND adds a dynamic element to the
standard website.

The standard website is considered a static online brochure.

The problem with a standard static website is that most owners believe that “if you build it, they will come”.

However, if you are trying to promote your business on the internet, and you are not providing the search engines with regular fresh content, they will NOT come.

Internet Marketing Tip: Adding a blog adds a dynamic element to the standard website.

When you publish a new article/blog at a website, the search engines take note that there is new content and send the spider bots to go in to index it. The more often you publish content, the higher your website will rank at the search engines. And higher rankings mean new visitors and leads for your business.

If you go one step further and link to your new article/blog at social networking sites, the search engines will index your content quicker. The more people share your content with their friends… the more inbound links there are pointing at your website. And, this is a good thing for your website.

Internet Marketing Tip: The goal of a business blog is to publish valuable and non-promotional information.

Think in terms of an industry magazine. You want to avoid using industry jargon that only people in the industry understand, instead, you need to use words that your customers use to describe your business.

Make sure your blog is an integral part of your business website, not at a separate location. This can actually be accomplished using a free website platform; wordpress.com, blogspot.com, posterous.com, etc.

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.

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Internet Marketing Tips; Getting Inbound Links and Social Networking Shares

Internet Marketing Tips; Getting Inbound Links and Social Networking Shares

Internet Marketing Tips: Improve your off-page SEO by getting inbound links from other highly ranked websites and sharing at social media sites.

Internet Marketing Tip: Improve off-page SEO by getting inbound links from highly ranked sites.

Off-page SEO, which accounts for approximately 75 of your overall search engine ranking, is based on the authority of your website. In other words, what other websites ‘say’ about yours which means that websites with better or higher authority will rank better than websites with lower authority.

Getting inbound links from other websites, especially websites with high authority is one way you can increase your off-page SEO. Simply put, an inbound link from the LA Times is more valuable than a link from an indexed blog with a small number of readers.

Okay, you say… how do we influence off-page SEO? By creating killer content… content that is so relevant and remarkable that other website owners feel impelled to share it.

Internet Marketing Tip; Write Search Engine Optimized Killer Content

Write content that is outstanding in some way; informational, creative… maybe even humorous. Find your voice, whatever that is, and write in that voice – consistently!

Top 10 Tips for Writing SEO Content

  • Write a minimum of 600 words & a maximum of 900 words
  • Choose a keyword to write your article about
  • Add that keyword at least 2x’s per 100 words
  • Use the keyword in the title
  • Use the keyword in the URL
  • Add an image and install keyword in Alt Tag and description
  • Add a couple of h2 and h3 subtitles with keyword
  • Add links to important websites that add value
  • Write short sentences and paragraphs
  • Leave lots of white space, so that your visitor is not overwhelmed by what you have written.

Internet Marketing Tip: Share links with your Social Networking Friends, Followers & Connections

These days, it is easy to improve your chances of getting those inbound links by sharing your content at your social networking sites, and, of course, it doesn’t hurt to optimize it for the search engines so that it can be found easily. IF, and this is a big IF, your friends, followers, and connections SHARE your content, is more likely to get inbound links.

Take advantage of the Share Buttons right on your published page and your fresh content at your favorite social networking sites. Or, set up a free account at Hootsuite.com to automate and syndicate links to your new content at all of your favorite social media sites.

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below. 

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Internet Marketing Tips; Add images with alt tags and descriptions

Internet Marketing Tips; Add images with alt tags and descriptions

Internet Marketing Ideas; Images (pictures, graphics, videos), with alt tags and descriptions, are an important element when added to any webpage or social networking sites.

You’ve heard the saying – A picture is worth a thousand words, that’s absolutely true on the internet. Your visitor can see in an instant what your written content is about, and make a decision whether or not to read that written content.

When it comes to images, search engines extract relevant information from the Html which is the back-end code of your website. Search engines cannot see the images (pictures, graphics, videos, etc). So if you don’t install code behind the pictures and graphics, and attach a title, description, and keywords to your videos, those images will not benefit your SEO.

Internet Marketing Tip: Images enhance your visitor’s experience

Pictures, graphics, and videos on a web page enhance your visitor’s experience, so I recommend at least one of these images on each of your webpages. You need to add an Alt tag and image description (with keywords) behind your pictures and graphs and attach a title, description, and keywords to your videos.

Internet Marketing Tip: Do not use images excessively

More pictures can slow down the loading of a webpage page… you have all experienced this in one form or another. You land on a website and the pictures are slowly loading, sometimes they just aren’t there and other times the pictures will load from top to bottom. What do you do? My reaction is to bounce right out of the website, thus negatively impacting the website’s search engine optimization.

Internet Marketing Tip: Use images at social working sites to promote business.

These days social networking is all about images and it would be hard to overuse them in that venue. When you add an image to your social networking sites, be sure to use descriptive text in the image file name, and keywords in the attached post.

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.

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Internet Marketing Tips; Add heading tags to your page to drive traffic

Internet Marketing Tips; Add heading tags to your page to drive traffic

Internet Marketing Tips; One easy tip to drive traffic to your website is to add heading tags through-out your website, just not too many.

 

When a piece of text appears larger within the text of a page, it is probably part of a heading. If you go to the source code of the webpage you will find <h1>, <h2>, or <h3> tags on either end of the prominent piece of text.

Internet Marketing Idea: Use Heading Tags and Keywords in Sub-Title

Keywords in the heading text are more likely to be read by the search engines as then the keywords in the rest of the page. So it’s a good idea to not only use keywords throughout the content but make sure you include them in <h2> or <h3> tags in the body of the content.

<h1> tags have more weight than <h2>, and <h2> have more weight than <h3> tags. <h4> and <h5> tags exist, however, their influence on the search engines is pretty much the same as the rest of the text.

Internet Marketing Idea; Don’t use too many Sub-Titles with Heading Tags

It is recommend that you only use the <h1> only once for the page title, then feel free to throw in a few <h2> and <h3> tags as paragraph sub-titles.

Be sure to use your page keyword in all of your heading tags; use the <h1> tag for your page title, and <h2> and <h3> tags throughout your content. This small change may result in more traffic to your website for the keyword that you choose for your webpage.
Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.

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Internet Marketing Tips; The Page Title is a first impression

Internet Marketing Tips; The Page Title is a first impression

Internet Marketing Tips; The page title is a first impression, craft a page title carefully it will be authoritative, fascinating, and exceptional.

You hear over and over about first impressions, and a Page Title is the first impression you make to your potential website visitors. What follows is a number of tips for your page title that will improve your on-site SEO and get your page indexed high in the search engines.

Internet Marketing Tip: Make your most important keyword the site concept keyword

When you did your keyword research, you chose a site concept keyword, hopefully, that is a niche keyword with a significant number of global monthly searches and limited competition. You will use that niche keyword for your main category at your website and use it on every page of your website.

Internet Marketing Tip; Include your page keyword in the page title

Whatever keyword you are focusing on in the particular blog, needs to be relevant to the blog content and should also be in the title. For instance; in this blog title, after the site concept keyword – Internet Marketing Tips – the page keyword is Page Title and to grab attention I added ‘is the first impression’.

Internet Marketing Tip; Keep your page title fewer than 70 characters.

Keeping your page title short (under 70 characters) is important and you need to accomplish a lot of things in your page title;

  • Make sure your title is catchy and interesting
  • Write a page title that promises actionable information
  • Use strong words in your page title that you are an authority
  • And, do not write a deceptive or confusing page title

Readers should be impressed when looking at your page title. If you craft a page title carefully it will be authoritative, fascinating, & exceptional. It should stand out from the 1000’s of other pages on the internet.

Internet Marketing Tip; Use different page titles for each page.

Each of the pages on your website, even if there are hundreds of pages, needs a unique title. It’s always a good idea to keep a spreadsheet with all of your current (and planned) pages listed with the titles that are attached to them, and the keywords used in each page.

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.

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Internet Marketing Tips; Optimize your website, on-site and off-site

Optimize your website, on-site and off-site

Internet Marketing Tips; To optimize your website use keywords that have at least 1000 global monthly demand and a limited number of competitors pages.

Whenever you do all the work to set up a website, your aim is to be on the first page. If you have already chosen your keywords, and, if those keywords have at least 1000 global monthly demand and limited competition, you are ready to get down to the business of Search Engine Optimization (SEO).

Internet Marketing Tip: Focus on Organic Search Engine Results

You absolutely want to be indexed on the first page of the organic search engine results, or at the very least, you want to be somewhere in the first few 3 pages.

If you don’t already know, the word organic means that you are indexed on the first few pages of the search engine results without paying for advertising. All of those businesses with sponsored ads, above the organic results and down the right side of the page, are paying for advertising… usually, they are charged per click. And, that can get very expensive.

Internet Marketing Tip: Optimize your social networking profiles with relevant keywords

Today it is easier to achieve the first page of the organic search engine results, then a couple of years ago, thanks to social networking. A Google+ business account, for instance, is very helpful to your SEO efforts. For this reason, it is a good idea to optimize all of your social networking profiles, using your keywords.

Internet Marketing Tip: Learn Search Engine Optimization strategies to promote your website.

Another thing that helps SEO is to design your website for visitors, not search engines. However, learning SEO techniques will better optimize your website.

There are 2 categories of SEO: on-page SEO and off-page SEO.

  • On-page SEO refers to how your website’s content is presented to the search engines. Fortunately, if you use a few simple techniques, your on-page SEO can be improved in short order.
  • Off-page SEO refers to your website’s overall ‘authority’ on the internet, which is determined by what other websites are saying about your site. This accounts for about 75% of how the search engines score and rank for your website and takes a bit of time to improve.

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.

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Internet Marketing Tips; Keyword research is the foundation of Internet Marketing

Keyword research is the foundation of Internet Marketing

Internet Marketing Tips; A keyword is the word(s) people use to search the internet so choose keywords that work for your business to use at website.

In the last keyword research article, we talked about keyword research being the foundation of internet marketing. However, we didn’t talk about what a keyword is and how it works to optimize your internet marketing efforts… so here goes.

Internet Marketing Tip: Use keywords to optimize your marketing content

These days all of us use the internet to research a subject and/or find a product or service provider? A keyword is a word (or phrase) that you type into the search bar to find information on a topic, product, or person you are researching.

People enter keywords into search engines like Google and Bing AND also social networking sites like Facebook, Twitter, and LinkedIn. In fact, more and more consumers are finding businesses online by doing a keyword search.

Keywords will help you take advantage of this consumer habit. If you optimize your website and social networking profiles around the keywords that are relevant to your business, your prospects and clients will have an easier finding you online

Internet Marketing Tip: Choose relevant keywords in the content to promote your business

Relevance is important when choosing keywords to promote your business. Some obscure terms may be easy to rank for, but they might not be relevant to your business. You have to find a balance between relevance and difficulty.

Internet Marketing Tip: Choose keywords that match your business well and optimize your website around those keywords.

Use keywords in the following places:

  • Domain name
  • Website Title
  • Article and blog titles
  • Meta descriptions
  • Written Content (at least 2 times per 100 words)
  • Images Alt Tag
  • Social Networking Profiles
  • Local Marketing
  • Titles & descriptions in Video Marketing

It is difficult to know exactly which keywords will get the most relevant people to find your business, however,  there are ways to determine the popularity and competitiveness of certain keywords.

If you spend some time watching your website analytics, and the analytics of your competitors, you will gain valuable insight into industry trends and the demand for your product or services. You can also test and analyze how effective different keywords are at driving traffic to your site… what pages your visitors are landing on, and which pages they are exiting from.

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.

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Internet Marketing Tips; Understanding keywords to promote your business

Internet Marketing Tips; Understanding keywords to promote your business

Internet Marketing Tips; A keyword is the word(s) people use to search the internet so choose keywords that work for your business to use at website.

In the last keyword research article, we talked about keyword research being the foundation of internet marketing. However, we didn’t talk about what a keyword is and how it works to optimize your internet marketing efforts… so here goes.

Internet Marketing Tip: Use keywords to optimize your marketing content

These days all of us use the internet to research a subject and/or find a product or service provider? A keyword is a word (or phrase) that you type into the search bar to find information on a topic, product, or person you are researching.

People enter keywords into search engines like Google and Bing AND also social networking sites like Facebook, Twitter, and LinkedIn. In fact, more and more consumers are finding businesses online by doing a keyword search.

Keywords will help you take advantage of this consumer habit. If you optimize your website and social networking profiles around the keywords that are relevant to your business, your prospects and clients will have an easier finding you online

Internet Marketing Tip: Choose relevant keywords in the content to promote your business

Relevance is important when choosing keywords to promote your business. Some obscure terms may be easy to rank for, but they might not be relevant to your business. You have to find a balance between relevance and difficulty.

Internet Marketing Tip: Choose keywords that match your business well and optimize your website around those keywords.

Use keywords in the following places:

    • Domain name
    • Website Title
    • Article and blog titles
    • Meta descriptions
    • Written Content (at least 2 times per 100 words)
    • Images Alt Tag
    • Social Networking Profiles
    • Local Marketing
    • Titles & descriptions in Video Marketing

It is difficult to know exactly which keywords will get the most relevant people to find your business, however,  there are ways to determine the popularity and competitiveness of certain keywords.

If you spend some time watching your website analytics, and the analytics of your competitors, you will gain valuable insight into industry trends and the demand for your product or services. You can also test and analyze how effective different keywords are at driving traffic to your site… what pages your visitors are landing on, and which pages they are exiting from.

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.

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Internet Marketing Tips; Put your brand into words, write a Mission Statement

Put your brand into words, write a Mission Statement

Internet Marketing Tips; A mission statement is a summary of your products/services, a statement of what makes your product unique and it’s benefits.

Internet Marketing Tip: Write a Mission Statement putting your brand into words.

A mission statement is a summary of your products or services, a statement of who your customer is, what makes your product or service unique and what in it for your customer. Write a response to each of the statements below, and then combine them in a cohesive mission statement.

1. What products or services you provide?

This part of your mission statement will provide your prospects and client with information about your products and services. Keep it short and simple, at the same time use descriptive words that let your prospect and client know exactly what you are selling.

2. Who do you serve?

Include a phrase that describes exactly the prospect or client that you serve. If your client is located in a specific geographic location, name that location. If you serve a specific age group, say like 55 and up, you could state that you provide a product or service for ‘seniors’.

3. How are you unique?

Add a sentence that explains what makes your product or service different from your competitors. What sets you apart from the competition.

4. What benefits can you promise?

What benefit does your product or service provide that your competition does not provide? In other words, ‘what’s in it’ (that’s different) for your prospect or client.

EXAMPLE:
“With over 25 years of sales and marketing experience, Lynn Albro understands the sense of urgency and the complexity of marketing on the World Wide Web. Working with small business owners, she provides cost-effective training, coaching, and premium services, helping clients to establish an internet marketing presence that generates sales of products and services.”

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below. SUBSCRIBE to this website and we’ll email you a newsletter once a month talking about simple online techniques and the things that may be holding you back from growing your business.

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Internet Marketing Tips; Put your brand into words, write a vision statement

Internet Marketing Tips; Put your brand into words, for your prospects and clients, and for yourself and your employees, write a vision statement.

It is important to put your brand into words, not only for your prospects and clients, but also for yourself and your employees. The following vision statement has a purpose in the branding process and I have included tips on what to include in your vision statement and an example of one (based on my business).

Internet Marketing Tip: Write a vision statement, make it about your ultimate dream

Ask yourself  the following questions:

1. What drives you to get up and go to work in the morning?

For some of you, getting up in the morning means going to work and earning a wage to support yourself (and your family). It may be work that you love doing, and then again, it may be work that you do just to survive.

If you are starting a business, you probably have a vision of what that business will mean to you and how it will benefit other people.

2. What GOOD do you want to affect in your world?

Each of us was put on this earth with a gift (or set of gifts)  to do one thing better than anyone else. Along the way, we have learned (or developed) a set of skills that is different (in some way) than any of our competition. And, most of us visualize ourselves providing products or services that will make the lives of our clients better in some way.

Whether you have a business or are getting ready to start a business, think about what you have to offer and how to affect your clients in a GOOD way and write those thoughts down.

3. What ultimate benefits do your products and services deliver?

The product or service that you have to offer must in some way benefit your prospects, otherwise, they aren’t going to buy it. Put into words just exactly what those benefits may be.

Below is an example of what I see as my vision statement.

EXAMPLE:
“I understand the struggle that small businesses have getting the word out. My vision is to teach small business owners how to market their business on the internet, helping them level the playing field between big business and their business.”

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.