Since marketing is the most versatile skill for a entrepriner (and pays incredibly well), let’s focus on Performance Marketing (Paid Ads & Analytics). This 30-day “bootcamp” will take you from “I don’t know where the money goes” to “I can run a profitable campaign.”
Phase 1: The Fundamentals (Days 1–7)
Goal: Understand the psychology of why people click and the math behind the money.
Days 1-2: The Marketing Funnel. Learn the difference between TOFU (Top of Funnel/Awareness), MOFU (Consideration), and BOFU (Conversion).
Days 3-4: Direct Response Copywriting. Read The Boron Letters (free online) or watch videos on the “AIDA” formula (Attention, Interest, Desire, Action).
Days 5-7: Basic Metrics Math. You must understand these formulas inside and out:
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CTR (Click-Through Rate): $\frac{\text{Clicks}}{\text{Impressions}} \times 100$
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ROAS (Return on Ad Spend): $\frac{\text{Revenue}}{\text{Ad Spend}}$
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CPA (Cost Per Acquisition): $\frac{\text{Total Spend}}{\text{Total Conversions}}$
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Phase 2: Platform Mastery (Days 8–18)
Goal: Get certified. This is where you learn the “buttons” of the cockpit.
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Days 8-12: Meta Ads Manager (Facebook/Instagram). Complete the Meta Blueprint courses. Focus specifically on “Pixel” installation and “Custom Audiences.”
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Days 13-18: Google Search Ads. Complete the Google Skillshop Search certification. Learn how “Search Intent” differs from “Social Scrolling.”
Phase 3: The “Sandbox” & Implementation (Days 19–25)
Goal: Build something real.
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Days 19-21: Landing Page Design. Learn how to build a simple page using tools like Carrd, Unbounce, or Canva. A great ad is wasted on a bad website.
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Days 22-25: Tracking & Analytics. Set up a Google Analytics 4 (GA4) account. Learn how to track where a user came from and what they did on your page.
Phase 4: Strategy & Optimization (Days 26–30)
Goal: Thinking like an expert.
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Day 26-27: A/B Testing. Learn how to test one variable at a time (e.g., changing just the headline) to see which performs better.
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Day 28-29: Competitive Research. Use tools like the Meta Ad Library to look at what brands like Nike or Airbnb are actually running for ads right now. Reverse-engineer their strategy.
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Day 30: The Portfolio Build. Summarize everything you’ve learned into a “Mock Case Study.” Show what ads you would run for a specific brand and why.
| Week | Focus | Core Task |
| 1 | Theory | Write 5 different ad headlines for a product you love. |
| 2 | Technical | Get your first official platform certification. |
| 3 | Creation | Build a mock landing page and install a tracking pixel. |
| 4 | Analysis | Audit a “bad” ad you see on your feed and explain how to fix it. |