A Loom video is powerful because it proves you’ve actually done the homework. It moves you from “random solicitor” to “expert consultant” in the prospect’s inbox.
The goal isn’t to sell the service; it’s to sell the 15-minute meeting.
The “Value-First” Loom Script
Total Time: ~120 Seconds Screen Setup: Have their website, LinkedIn profile, or an ad they are running open on your screen with your face bubble in the corner.
0:00–0:20 | The Hook (Personalize)
“Hi [Name], I was browsing your [Website/LinkedIn/Ad] today and noticed something really interesting about how you’re positioning [Product/Service]. I’m [Your Name], and I help [Niche] companies specifically solve [Problem], so I couldn’t help but record this quick tip for you.”
0:20–1:00 | The “Gap” (The Value)
“I noticed right here on your [Specific Area] that you’re doing X. That’s great for [Benefit], but I’ve actually seen that most companies in your space are losing about [Estimated % or ‘a lot of’] leads because they aren’t doing Y.
(Action: Highlight a specific button, a line of copy, or a missing pixel on their site)
If you shifted this to [Your Solution], it would likely help you [Benefit: e.g., lower your cost per lead / increase conversions].”
1:00–1:40 | The “Proof” (Authority)
“I recently implemented this exact tweak for a client in a similar space, and we saw a [Metric: e.g., 20% jump in bookings] within the first month. I’m currently building out a case study for [Your Niche] and I’d love to see if this same logic applies to your business model.”
1:40–2:00 | The Low-Friction Call to Action (CTA)
“I have two more ideas on how to optimize your [Marketing Channel], but I want to keep this video short. If you’re open to it, I’d love to hop on a 15-minute ‘No-Pitch’ brainstorm to show you the rest.
If not, no worries at all—feel free to use that tip I just gave you! Is there a time later this week that works for a quick chat?”
3 Rules for Loom Success
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The Thumbnail Matters: Before you send the link, Loom lets you pick a thumbnail. Make sure it’s a shot of their website—people can’t resist clicking on things they own.
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Don’t Be a Perfectionist: A “um” or “ah” makes you sound human. If you look like a polished robot, they’ll think it’s a mass-recorded AI video.
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The Subject Line: Use: “Video for [Name] re: [Company Name] growth” or “Quick idea for your [specific page].”