Tip 5. Inbound Marketing; the Big Picture

In Tips 3 and 4, we danced all around the subject of Inbound Marketing without actually talking about it.

According to Wikipedia –

“Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and Set Godin’s idea of permission marketing. David Meerman Scott recommends that marketers “earn their way in” (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to “buy, beg, or bug their way in” (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).”

And how do you “earn your way in”? By providing relevant, interesting, maybe even humorous information to your target audience. Not just at your website, but also at your social media sites. Don’t push market – “buy, beg or bug your way in”, instead pull your target audience in to your website by offering valuable incentives.

Just what is a valuable incentive?

Example of a valuable incentive: A free eBook, a series  ce.

  • Say you are a Realtor specializing in First Time Home Buyers, you could offer an eBook on the steps you need to take to get ready to buy that first home; Clean up your credit, Get Pre-approved, Contact a Realtor, Decide on your must-haves, Make sure you have enough cash on-hand.
  • Install this free product at you website, your facebook business page, and link to it when you post at all of your social networks.

Another example: Offer free virtual events – free webinar, teleseminar, host a radio show, or streaming video.

  • In my case, I specialize in SEO and Social Networking for Realtors, so I host a couple of free training webinars a month, helping people learn how to reach out to their target market online.
  • Again, install links to your website wherever you post an announcement of your event; Facebook, LinkedIn, Meet-up, Craigslist, etc. You can also send out direct mail and email announcements.

Final example: Live events – Seminars, Guest Presentations, Chamber Events, Meet-ups, etc.

  • Go out and meet the people ‘belly to belly’. Host a group meeting once a month, offer to be a guest presenter, host a live seminar, etc.
  • Hand out business cards, fliers and brochures, just make sure that all of your handouts have your website address on them. And, if you market the event through direct mail or email, don’t forget to include your website address and/or a hot link back to your website.

Did you get that…

The first example – free products at your website (or facebook business page), take a bit of time to set up, but after that require very little maintenance.

The second example – virtual events, also take a bit of time to set up, but can be recorded and shared over and over again at your website and in social networking posts pointing back to your website.

The third example – live events, require a significant amount of time to plan and set up (unless you are an attendee or presenter for someone else’s event), and this type of event can also be video recorded and shared, over and over again with links pointing back to your website.

So there you have it…

  1. Do your keyword research first.
  2. Write relevant, keyword rich ‘search engine friendly’ content.
  3. Use Facebook to drive traffic back to your website.
  4. Automate and Syndicate all of your social networking posts linking to your website.
  5. Set up free products, host virtual and live events, and make sure to include your web address and/or links in all of your marketing materials.

Thank you for taking the time to read through 5 Tips to Drive Traffic to Your Website. It is my sincere hope that you found them interesting and informative. Feel free to contact me at lynn.albro@gmail.com with any questions or concerns, and take a minute to check out the free upcoming events at http://lynnalbro.com/free-webinars/.

To your success!

Lynn