Tip 4. Social Networking; Automation & Syndication

In Tip 3 we focused on Facebook Marketing because these days Facebook has the biggest chunk of the marketplace. Month after month Facebook sends a lot of traffic to my website, and many other websites that I monitor.

So now let’s talk about the rest of the story. There are hundreds (actually 1000’s) of Social Networks to join and participate in, however I am going to point you in the direction of just a few:

  • Twitter – think of Twitter as a global billboard. It can be used effectively on a much smaller scale, it just depends on what your marketing goals are.
  • LinkedIn – this is a great place to reach out to people on a professional level.
  • Youtube – a great place to not only enjoy videos, but also to interact with other YouTube members.
  • Google+ – the new social networking playground, it’s growing fast and may indeed be the next Facebook.
  • Pinterest – Users collect photos and link to products they love, creating pinboards and following the pinboards of other people whom they find interesting.
  • Forums – join in the conversations, ask and answer questions, establish your expertise.

Keep in mind, social networking is all about building relationships, engaging in conversations, and providing relevant content, with the ultimate goal of drawing people into your message and on to your website.

Remember to mix it up, your status updates should include: thought provoking questions, quotations, links to your website, links to relevant blogs and articles, pictures and links to videos.

People want to do business with people that they know and trust. And, if all they know about you is the products you sell (or services your provide) – you are not networking, you are preaching!

Automation and Syndication

My favorite automation and syndication tools are; hootsuite and DoShare

  • At Hootsuite you can actually schedule multiple status updates for days, weeks, even months ahead of time. In fact, Hootsuite has lots of functionality. I can link it to Twitter, LinkedIn, Foursquare, Google+ Page, Facebook, Facebook Pages and Facebook Groups, AND, not only can I schedule posts, I can also engage right at the Hootsuite dashboard with my ‘followers’, ‘friends’, ‘fans’, ‘connections’ and group ‘members’.
  • DoShare (a chrome app) allows me to schedule posts at my Google+ Profile
  • Add Google+ and Pinterest’s Pinit WordPress plugins to your website to make it easy for you and your visitors to share your content.

Visualize this, you sign up with several social networks (and social bookmarking sites), completely fill in the blanks (bio, contacts, website, etc.) and invite your friends – then automate and syndicate your posts… now you are literally reaching 1000’s (maybe even hundreds of thousands) of ‘friends’, ‘followers’, ‘fans’, and ‘connections’.

Some people ‘in the know’ believe that you should concentrate on building relationships, reaching out to prospects and engaging in conversations to a relatively small number of people. In other words – Quality vs Quantity. However, if you take a look at the Social ‘Rockstars’,  you will find that they have thousands of Friends, Followers, Fans, and Connections at their networking sites.

So there you have it! Sign up for several social networks, then automate and syndicate you blog and social networking posts to drive tons of traffic to your website.

In Tip 5 I will talk about the big picture – Inbound Marketing.

Happy Networking,

Lynn Albro