Internet Marketing Tips; Find a 'niche' keyword with at least 1000 global monthly searches and minimal competition, and build your website around it.
#62. Internet Marketing Tip: Go niche. Be specific.
Whatever your business you are in, it is pretty safe to say that you are part of a very big marketplace. You probably already know that your website is not the first one to offer your product or service, and it won’t be the last.
In fact, someone is already out there marketing a similar product or service to what you are offering… some successfully, some not so successfully.
Internet Marketing Tip #59 was all about how to conduct a keyword research. You may already have a pretty good list of keywords that you want to use to market your product or service… however:
- Do you know how many global monthly searches are conducted on Google each month for your keyword?
- Do you know how many web pages are indexed on Google with that keyword contained in the content?
If you have already conducted a keyword research, you have the answer to the above questions. If your goal is internet marketing, those are the questions you should ask before you decide on a site concept, before you purchase a domain AND before you start building your brand.
I cannot emphasis this tip enough:
#63. Internet Marketing Tip; Find a ‘niche’ keyword with at least 1000 global monthly searches and minimal competition.
Once you find a keyword (or set of keywords) that describes your product or service (or at least some aspect of your product or service), you build your entire web concept around the keyword(s).
Internet Marketing Tip; Build your website around that niche keyword, use it:
- In your business name
- In your domain
- In the website title and meta description.
- Include that keyword in your content at least a couple of times for every 100 words of written content.
Once you have several pages of keyword rich content, Google’s search engine should be taking notice. However, don’t stop there, start driving traffic to your website from your social media site. Post links to the different pages in your website at Facebook, LinkedIn, Twitter, Pinterest and Google+ on a regular basis.
When it comes to internet marketing, there are no hard and fast rules that will get you to the number one spot at Google. However, an important tip is – be consistent, at least once a week offer fresh keyword-rich content in your niche, with time and patience you will find yourself on the first page of Google… maybe even indexed in the number one spot.
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