Internet Marketing Tips; Using relevant keywords in content is important to SEO. Add keyword proximity and density for a chance at first page ranking.
Writing content is the foundation of internet marketing, and using relevant keywords in that content is an important aspect of search engine optimization. A couple more tips; add keyword proximity and keyword density to the mix and now you have to a chance at getting your website ranked on the first page.
#88. Internet Marketing Tip: Keyword proximity refers to the closeness between two or more keywords.
A”Keyword proximity refers to the closeness between two or more keywords. It is better to have keywords placed closer in a sentence.” ~ Courtesy of bing.com/community/webmaster/
The web surfer is asking – ‘Do you sell or provide the information or product I am looking for?’ Answer that question in the first paragraph and you’re well on your way to being successful at internet marketing.
#89. Internet Marketing Tip: Write killer content, just make sure it is in the right proximity.
Web pages can be very long, however it is a good idea to keep your written content between 250 – 600 words per article. 250 words gives the search engines something to index, and more than 600 words is probably too many to for today’s web surfer.
However, you don’t necessarily need to be concerned about the length of your pages, instead focus your attention on where on the page the keywords and phrases you’ve chosen appear. Are they being used in the most effective way possible?
Google seems to favor keywords and phrases that appear at the top of the page. After all you are writing to capture the web surfers attention… and the attention of the search engines.
It’s a good idea for the first sentence of your web article to be a definitive statement that summarizes what is contained in that web page. It should be rich in keywords, clear and concise. Use the rest of the content to explain and qualify your definitive statement, not the other way around.
Obviously, your human visitor should be at the forefront of your mind, but you also need to keep the search engine spiders in mind. What it all boils down to is you have to keep both the visitor and the spider-bot interested and convinced that they have found the article that will answer their questions.
“Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.”~ Courtesy of wikipedia.com
#90. Internet Marketing Tips; A keyword density of about 2% – 3.5% is good.
On the flip side, if you flood your text with keywords, not only will that confuse your visitors, but your content is also likely to get labeled as spam by the search engines. A keyword density of between 2 – 3.5% is good, in other words, use your main keyword 2 – 3-1/2 times per 100 words of text. And, that includes the Alt Text and description behind your picture or video. Stick with this formula and the spider-bots and humans with regard your content as relevant.
Examine your content to make sure there is keyword proximity in the first couple of paragraphs and a keyword density of at least 2% – 3.5% overall in your text. If not, then start reworking the text so that it appeals to both the human user and the search engine spiders. Remember, you are writing to promote your business, not a creative writing course.
Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below. SUBSCRIBE to this website and we’ll email you a newsletter twice a month talking about simple online techniques and the things that may be holding you back from growing your business.