Internet Marketing Tips; Social media optimization (SMO) is the process by which you make blog content easily shareable across the internet.
According to Wikipedia:“Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites.”
The goal of SMO is internet marketing, increasing traffic and awareness of a website. An inportant tip; SMO increases traffic to your site as visitors share with friends, using the available SMO tools installed at your website and the result is social referral.
#129. Internet marketing tips; Social referral traffic performance depends on interest, relevance and appeal
- How interesting and informative your content is; and how easy you have made it for your visitors to share that content across a variety of networks.
- If your content appeals to one person – statistically their friends are more likely to be interested in the same thing and you have reached a well-targeted audience. If members of that audience link to your content, the end result is improved search engine optimization due to the fact that major search engines count links as if they are votes to a website.
#130. Internet Marketing Tip: Adding share buttons increases social referral
Add share buttons so that your visitors can click and immediately share your content to their friends, followers and connections. If you want people to share your content, you have to make it simple for them or why would they bother. You can add share buttons at the top or bottom of each webpage, or you can add them in a widget (or badge) in a sidebar. Wherever you add them, make sure that they are visible to the visitor and easy to use.
#131. Internet Marketing Tip: Adding Social Commenting buttons increases social recommendations
Social Commenting buttons usually are located at the top or bottom of each webpage and give the visitor the option of LIKING at Facebook, adding a +1 at Google+, tweeting at twitter and pinning at Pinterest. In other words, with social commenting buttons, you make it easy for your visitor to recommend your site to their social networking friends.
#132. Internet Marketing Tip: Adding a Subscribe or RSS button increases social referral
Adding a Subscribe button or RSS feed makes it easy for your visitor to get notices in their inbox of any new content that you have published at your website. When a visitor invites an RSS feed or subscribes to your website, they are officially engaged… and engaged Users are more likely to comment, like or share your website content.
#133. Internet Marketing Tip: Adding a social networking ‘Like Us’ widget increases social engagement
When you add a social networking widget to the sidebar, your visitors can Like your Facebook Page, Follow you at Twitter, Connect with you at LinkedIn and Pinterest and add you to their circles at Google+. This will increase your ability to engage with people that are already informed prospects due to the fact that they have visited your website and liked it enough to want to connect to you.
As you can see, Social Media Optimization will increase social referral (when and if) you provide easy options for your visitors to share your blog content and connect with you at social networking sites..
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