Internet Marketing Tips; Nurture Lead with multiple Offers, keeping in mind what phase of the sales funnel they may be in AND avoid industry jargon.
#161. Internet Marketing Tip; Create Offers for each phase of the Sales Funnel
Today, with so many options for learning about products and services, every prospect may be at a different stage in the researching process. Some may need more information than others before deciding to buy, and most don’t want to hear from a sales person until they are ready to buy.
That’s why it’s important to develop specific offers at different buying cycles.
An interested prospect at the top end of the sales funnel may be more interested in an informational piece like a guide or ebook, whereas a ready to buy prospect at the bottom end of the sales funnel may be more interested in a free trial or demo. That’s why it is important to create offers for each phase, and include a primary and secondary CTA on the various pages throughout your site based on what is appropriate.
Once a prospect becomes a customer, then they need to be moved from the sales funnel lists to the client list. And, you treat customers all together differently than you treat prospects…. more on that later.
#162. Internet Marketing Tips; Avoid industry jargon.
There are certain words and phrases that are appropriate when you are in a corporate meeting situation… maybe even a think tank. The problem with those words is that don’t mean a whole lot to your prospects because the are usually specific to your industry. So if and when you use this type of industry jargon, explain what it means… or don’t use it at all.
A professional image is necessary but you still want to avoid the dreaded industry jargon.
What is corporate jargon? These are industry terms and phrases that have been over-used and abused rendering them meaningless and everyone is an offender at one point or another. Industry jargon is meant to add more emphasis of a particular subject, however, if it is not understood or used in the wrong context, it just doesn’t mean anything to your interested prospects.
Avoid these industry jargon words and phrases when describing your offers;
Next generation, flexible, robust, cutting edge, ground breaking, best of breed, mission critical, solution driven, enabling peak performance, etc.*
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*Read more on this at The gobbledygook Manifesto by David Meerman Scott