Internet Marketing Tips; Learn how to build an effective landing page and achieve the goal of converting a high percentage of visitors into leads.
#175. Internet Marketing Tip: The purpose of a landing page is to make the process of presenting an Offer to visitors easy
A landing page not only make an Offer easy to understand, it also simplifies the sign-up process. This means that your visitors are less likely to get frustrated, and decide it’s not worth their time, leaving your website… perhaps forever!
Once you have built an effective landing page, you drive traffic to content that promotes an Offer and the contact form they must fill out in order to receive that Offer – which makes it more likely that they will complete the form and convert into a lead.
#176. Internet Marketing Tip; A great landing page reaches out to a specific segment of your target market
A good landing page will target a particular segment of your target market; such as traffic from an email campaign promoting a particular ebook, or social networking visitors responding to a post promoting a specific campaign.
#177. Internet Marketing Tip: Landing pages consist of 5 elements.
- a headline and (optional) sub-headline
- a brief description of the offer
- a supporting image
- support elements (i.e. testimonials)
- a lead capture form.
#178. Internet Marketing Tip: Remove the main navigation from the landing page.
What’s great about a landing page is that you can direct your visitors to a single Offer without the distraction of everything else on your website… no navigation, no widgets, and no branded header. Visitors are on a landing page for one and only one purpose: to complete the lead capture form.
For this reason it is important to build a unique landing page for each of the Offers you create. You can build landing pages that allow visitors to download your content, subscribe to your blog, sign up for membership, a free webinar or podcast… even sign up for offers like free trials or demos of your product.
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