Author: Lynn Albro

How to Plan & Execute Effective ‘Welcome’ Emails

How successful are your ‘welcome’ emails? On average, ‘welcome’ emails receive an unusually high open rate of 50% — making them 86% more effective than newsletters. These emails are responsible for setting the tone and creating expectations with your newest subscribers and customers. This is where you educate your prospective customers about the products or services you sell,…

Get your Website on First Page of Google – Inbound Marketing

Inbound Marketing, if executed properly, will drive traffic to your website. According to Wikipedia: “Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and Set Godin’s idea of permission marketing. David Meerman Scott recommends that marketers “earn their way in” (via publishing helpful information…

How Do Millennials Find Your Business?

Information gathered by the 2015 Millennial Workforce study indicates that millennials are now the largest generation in the workforce. And by 2017, they’re expected to have a monumental spending power of around $200 billion dollars a year. In other words — if you want a successful modern business, you need to attract the millennial market….