There are lots of things you have to accomplish on a regular basis; it would be nice if there were a way to do that with a tap or a swipe. Whether it’s networking to meet potential leads, staying in touch with past clients, organizing your life or just finding some time to relax, you can find several free or low-cost online resources to ease your load while still helping you conduct business.
Here are 76 marketing tools to make your life easier and build your real estate brand.
Leverage social media
Easily keep in touch with family, friends, followers and fans. The Facebook app allows you to quickly make updates and upload photos and videos, then share your content and encourage engagement.
Connect with people by tweeting posts, photos, videos, emojis and more. Use hashtags to find out more about the topics that interest you and your followers.
TweetDeck is a dashboard tool within Twitter that helps you schedule, track and organize tweets as well as display your timeline, mentions, favorites and more.
Use LinkedIn to stay up to date with your professional network, increase your connections and expose your business profile. Follow influencers and share their posts with others.
Shoot short, looping videos, then edit and share them with your audience: teasers of a home’s key features, short messages about an upcoming event or brief marketing messages about you.
If you want to give real estate blogging a try, start small with Tumblr, where you can create short-form text posts or upload photos, videos or links to other content.
Pinterest is an ideal platform for collecting, curating and sharing real estate eye candy. Create boards that showcase your listings. Create others for specific home features, neighborhoods or subdivisions, DIY projects, remodels, landscaping and other home improvement ideas.
Broadcast live videos — such as open house events or walk-throughs — in real time. Your Twitter followers are notified when you go live so they can watch, comment and like what they’re seeing; you can also privately broadcast to specific people. If folks missed it, they can watch your replay up to 24 hours later.
When clients want to know about local life, find them the best restaurants, cafés, nightclubs, shops and more with Foursquare. Read reviews and save what you found; search specifically, such as “artisan beer” or generally, such as “pet-friendly parks.” The app learns what you like from your searches.
Tell a home’s story in a unique way: a slideshow in flipbook form. Select photos and video clips, add music — your own or from Flipagram’s library of free popular music — set the timing, add filters and text, then share your new flipbook with your audience through other social media channels.
Wondering if your social media content is making a ripple? Klout analyzes social data across multiple platforms and makes personalized recommendations to help you create content that resonates with your audience and become a subject matter expert. It tells you what’s trending, what’s hot, what’s not being covered (yet) and even publishes your content when your audience is most active online.
If you’re active on more than one social media platform, you probably find it a challenge to manage them all. Hootsuite lets you post to multiple social networks, keep an eye on conversations that are about you, engage with followers and track your performance — all from a single dashboard.
Have you built up a stash of social media posts and need help scheduling your updates? Buffer shares your content on multiple social networks at optimal times and then follows up on your posts to see which performed best. It also shows you analytics from Twitter, Facebook, LinkedIn and Pinterest.
Whether you want to send a buyer a collection of home ideas or create a gift for all your clients, consider a photo collage that you put together in Pic Stitch. Use one of the app’s layouts or one you design yourself, apply filters and effects, and you’re done. Share your masterpiece on social medial or print it out for framing and giving.
When you only have a few characters to relay your message, Bitly shortens your hyperlinks — taking users where you directly them — to save space, but keep followers engaged with your content.
Increase your productivity
Jot down notes, create checklists, save your research, and organize web content on Evernote. You can also collaborate with others through the app and easily share your data.
Slack supports real-time communication among team members, supporting group conversations or one-to-one chats. The app also syncs all devices that use it and integrates with several other tools for data storage, networking and social media.
When managing your team or tasks feels like cat herding, it’s time to get help. Trello is a digital whiteboard–calendar app smashup. Create categorical boards — for example, “Open Houses” — then create a card for each task. Cards can include checklists, due dates, links, comments, attachments and anything else that helps you organize, delegate, track and complete your projects.
Forget tracking projects through email threads. Asana collates your tasks, reminders, to-do lists and requests in a single place and lets you manage their process and progress. When a job is complete, simply swipe it to let your team know it’s finished.
If you’re tired of seeing messages telling you you’re about to blow past your monthly text message limit, consider What’sApp, which lets you exchange messages without paying for SMS (Short Message Service). You can also create groups and send everybody images, videos and audio messages.
When you just need to create a simple to-do list, the Wunderlist app captures your thoughts and ideas, attached photos and other files, then lets you share them anytime and from anywhere. It also syncs between your phone, tablet and computer.
Want to learn or brush up on a skill, but can’t spare more than an hour or two at a time? Lynda.com is an online membership-based video library where you can stream learning courses — from a variety of topics across various levels — to your laptop, mobile device and TV.
If you don’t have time or ability (e.g., you’re driving) to tap out a text note to yourself, record it. Owly not only captures 10-second soundbites, it registers each recording’s location. Comment about a home, amenity or neighborhood, then send it to a buyer so that, when they stop by, they can see and hear what you did when you made the recording.
Looking for an edge to help you respond more quickly to inquiries? The Zillow Real Estate App includes push notifications alerting you when a Zillow contact comes in, custom email templates, an auto-responder for when you can’t get to a call right away, and the ability to request reviews for your phone.
When buyers feel excited about the home they just viewed, but need a reality check on what they can actually purchase, the Zillow Mortgages App can help you rein in the home finance process with real-time rates and affordability calculators.
When you can’t take notes during a phone call — or can’t decipher your chicken scratch when you do — try recording the call. With TapeACall, users dial into the app’s three-way conference service to make the call, which gets recorded and then stored in the cloud for easy retrieval and sharing.
Brush up on photography and design
Capture, edit and share photos and videos with your audience. Transform photos with the swipe of a finger using one of Instagram’s filters to create different looks.
Edit your photos with filters, apply stickers, stamps, frames, borders, overlays or backgrounds — even turn them into memes by adding text — then upload the high-resolution image to a number of social media platforms and services.
Amp up the photos of your mobile device’s native camera with VSCO Cam’s professional grade presets that many users feel come the closest to making photos look closer to film images — real rather than retouched.
Looking for a way to stand out with buyers? How about sharing a time lapse tour of the neighborhood they’re most interested in? Or the shortest commute between their work and the home they just looked at? Hyperlapse lets you shoot instantly stabilized time lapse videos and then adjust the speed of playback.
If a buyer or seller clients wants to know what a home would look like with different landscaping, you can show them exactly, right then and there before they spend a penny. Snap a photo of the exterior, then use iScape to drop in virtual flowers, trees, shrubbery, grass or groundcovers, planters, fences, water features — even decks and walkways.
You might have a ton of design ideas for your marketing materials, but wind up staring at the screen when it’s time to get started. With a full library of images, fonts and layouts, Canva makes it easy for you to create web designs and graphics, presentations, social media covers, flyers, listing presentations, ads, open house invites and more — with drag-and-drop simplicity.
Create panoramas by tapping the Capture button and moving your phone slowly from left to right. Panorama 360 automatically stitches the images together in less than a minute, then allows you to share them on Facebook, Twitter and Tumblr.
When clients tell you want they want in their home, whether it’s an amenity or décor, you can use the Zillow Digs app to help inspire their design ideas. Like Pinterest, you can create boards, add images and comments, and then share them with potential leads and clients.
Curate your favorite publications and online content and keep them at your fingertips with Feedly; simply enter the URL of your favorite RSS feeds. You can also get push notifications when new stories and videos go live, and then use social media platforms to share that content with others.
Found something on the web, but don’t have time to read it at the moment? Pocket gives you unlimited storage for articles, videos and other online content so that you can view them later. A desktop browser extension also lets you save anything from your desktop to your mobile device in a single click.
When it’s a challenge finding time to stay up to date with the news, the Yahoo! News Digest app summarizes the top stories and sends them to you twice a day: once in the morning and once in the afternoon.
If you think your friends are more in the know than you, or perhaps they’re just sharing interesting news, Nuzzel can help you catch up. The app consolidates the stories circulating among your Twitter and Facebook friends and displays them for you in an easy to read format.
Powered by LinkedIn, Pulse focuses its news feed on what’s happening with your colleagues, peers, connections and industry. The more you use Pulse, the more it learns about you to customize the content it sends.
Wondering what millennials are laughing, gasping or mooning about on any given day? You can probably find out with BuzzFeed’s News and Buzz sections. It keeps you titillated and up to date on viral videos, images and links.
Whether you need to follow local news or happenings around the state or the entire world, Breaking News can serve it up for you. You can also follow specific topics on Breaking News — for example, “real estate” — and be alerted when they come up in the feed.
The name of this app is the basic coding for what it does, which is create action-oriented connections — what they call “recipes” — between the services you use. For example, an “if recipe” might be “If I post an image to Instagram…” and the “do recipe” might be “…save the image to Dropbox.” It’s an ideal way to manage many popular apps.
Measure and track your social media
Tracking your performance on social media is one way to check what’s working and what isn’t. With the Google Analytics app, you can view your data and even create custom reports — all from your mobile device.
A search on Topsy gives you analytics on how that topic is performing on Twitter, how it’s shared and by whom, and the sentiment around it. For example, search for your own brand, a name or a specific hashtag and see what’s happened with it in the past hour, day, month or since it was first made live.
If you post to Instagram and Twitter, you can use CrowdFire (formerly JustUnfollow) to identify who recently unfollowed you and see the people you follow, but who don’t follow you back. You can also set up the app to send an automatic welcome tweet to every new follower and get recommended Instagram hashtags to generate more likes and comments.
Identify a hashtag you want to follow and Tagboard will search for it any related social media content— within seconds of it being posted — and then aggregate it on a single page that you can share with your audience.
Share documents and simplify collaboration
It’s time to leave behind the idea of printing, signing and scanning documents for electronic delivery. DocuSign is a secure cloud solution that speeds up the real estate process by allowing agents and clients to digitally sign and execute documents that are secure and legally binding.
Laptop are conveniently portable, but not the best device for storing and sharing the important files you save to it. Dropbox lets you store and retrieve documents anytime and from anywhere you have an Internet connection. Everything is automatically private so that you can control who has access.
For simple sharing of word processing docs and spreadsheets, sign in to Google Docs using your Google account, find the document (or create it from there), open it and select Collaborate. Invite as many collaborators and viewers as you want by entering their email addresses.
Box is gaining a reputation as a speedy and flexible cloud storage and collaboration solution for small-to medium-sized businesses. It also offers personal users a ton of storage space and low-cost paid options that multiple users can share.
Get a grip on spending and saving
Keeping an eye on the bottom line is vital whether you’ve been a real estate agent for one year or for decades. Level Money lets you know how much you have to spend on a daily, weekly and monthly basis, and tracks your spending habits. You can see your transactions and receive notifications of your balances, credits, debits and more.
Glimpse all your account balances and charges in a single inbox, get alerted about suspicious charges and save money with simple budgeting tips with BillGuard. If you have a membership in Experian’s ProtectMyId program, you also get identity theft protection.
Mint helps you get a better handle on your spending and saving by consolidating your accounts, credit cards and investments in one place for easier management. Create a budget, monitor your spending, check your credit score and more.
Build your community and networks
When your car breaks down on the way to a showing, use the Uber app to request a car to take you the rest of the way. Compare rates, get fare quotes, pay for the ride and write a review — all from your smartphone.
Today’s consumers rely on reviews for practically every service available and Yelp is a go-to site to find out how others feel about a business. When buyers and sellers ask you about local vendors, get better informed about recommending five-star service providers.
Meeting new people is an opportunity to make friends and potential clients. Meetup lets you search for like-minded groups and recommends when and where to meet at nearby meetings.
A dog-eared business card that you found stuffed in your pocket with a note that says “Call!” doesn’t do you any good if you don’t remember who you’re calling or why. Create a personal home page for yourself on the about.me website, then use Intro to turn your page into a digital business card that you send to new contacts.
Learning a foreign language mostly takes time and practice, but it can help you connect with buyers and sellers in a unique way. Duolingo breaks its lessons into bite-size chunks so you learn quickly and retain more knowledge.
When you’re trying to find time to meet with peers and other industry professionals, CityHour helps you find anyone within a 50-mile radius who are free to get together with you sometime in the next two hours. Search by real estate or by locations, dates and times.
Looking to become even more of a local expert or get “in” with the people living where you buy and sell homes? Nextdoor lets you create a private social network with neighbors so you can chat about what’s going on in the immediate area: safety issues, recommended service providers or just getting to know each other.
This app from Foursquare allows you to quickly meet up with friends or clients who are out and about nearby. Catch up with them on Swarm or arrange to hang out soon.
When you’re meeting up with a client or just need a latte to spark your afternoon activities, Restaurant Finder will show you the perfect spot to nosh. Search by name, ZIP code or cuisine, or simply use it to find out what’s nearby. You can also use it to find places for takeout, delivery, pubs, grocery stores and more.
If you want to know what key influencers are saying about the topics that concern you, check out the WeFollow app. Search for a specific topic of interest and get a list of prominent people or organizations — ranked by their prominence score, which represents how established they are in the interests they care about. You can add yourself as an influencer and increase your own score by gaining listeners.
Manage your passwords
You’re never supposed to write down or share passwords, but when you need one for every little thing you do, how can you remember them all? Why not simplify and remember only one — your LastPass master password? The app then fills in your logins and online profiles everywhere else you use them, and also generates strong passwords and syncs them as needed.
1Password is another password management tool you can use to store all your passwords in a single place. Anything that’s in your wallet — including credit card numbers — can be stored, protected and retrieved by 1Password.
Explore your world
Confidently find your way anywhere with voice-guided Google Maps for driving, biking and walking.
If you’re about to hit the road, you can get real-time traffic reports from drivers who are actually in the thick of it. Find any accidents, detours or other incidents that might keep you from getting to your destination on time.
When you need to find a business or service in your immediately area, Around Me identifies your location and gives you a list of categories to choose from, including banks, gas stations, hospitals, hotels, movie theaters, restaurants and more.
Ask a question, get an answer. Anything you’ve ever wondered about can be posted to Quora — for example, “What’s the difference between Spanish Colonial and Mission Revival architectures” — and you’ll get an expert reply from an industry insider.
Quick: It’s your client’s home anniversary — do you remember what you posted about it on Facebook a year ago today? TimeHop does. It collates your past photos and posts and displays them one day at a time. It’s a quick and easy way to follow up with past clients.
Relax, have some fun
When you feel like sifting through a library of 20 million songs in search of the perfect open house mix, check out Spotify. The digital music service also streams podcasts and videos.
If you’re looking for another source for streaming digital music and want to discover new artists or genres, check out Pandora. If you know a melody but not the title, hum it and Pandora can identify it for you.
Challenge friends and clients to a round of trivia and see who’s smarter. With more than 100,000 questions, Trivia Crack can keep the game going for hours. Earn credits for special advantages and share your wins on social media: It’s a great way to stay in touch with clients after closing.
When you need to tune out for a little bit, indulge in a guilty pleasure with Candy Crush Saga. This match-three game can be addictive: For both its juicy visuals and its playability.
You can accomplish a lot in 10 minutes — including achieving momentary inner peace. In just a few minutes a day, you can get a foundation for meditation that can help you feel happier and healthier.
If a restful night eludes you, try Relax Melodies to guide you into the land of Nod. The app lets you create a mix of sounds and music — for example, rain, waterfalls, chanting, wind, flutes — that can help you relax and slip into a sound sleep so that you can wake up ready to face the day.
Sometimes it’s easier to find help than to ask for it. A keyword search of your preferred app store brings up any number of free or nearly-free tools designed to make it easy for you start, maintain and track any project. Taking advantage of these available resources can help you manage day-to-day tasks so you can focus more time on generating clients and sales.
Source: zillow.com ~ By: